FACE Amusement Group, which owns Rockin’ Raceway in Pigeon Forge, Tenn., recently announced the installation and unveiling of Virtuix’s Omni Arena esports attraction at its facility.
A high-energy, 4-player system, the arena allows guests to experience running in virtual reality. The attraction includes a built-in staging area with eight seats, 11 TVs, 11 touchscreens, plus pre- and post-game recorded gameplay videos for social sharing. More than 300 players took part in the installation’s first week of operation. Four games are currently available.
“We are eager to bring a new level of amusement to the classic environment of Rockin’ Raceway,” said Bucky Mabe, CEO of FACE Amusement Group. Virtuix CEO Jan Goetgeluk added, “This is the first-of-its-kind arena in Tennessee, and we’re sponsoring a $50,000 prize pool for players to come compete against teams around the world.
Omni Arena touts itself as an anchor attraction offering a “complete guest experience that lasts 15-20 minutes.” In a recent Virtuix survey of 1,100 players, 40 percent reported they had visited a venue specifically to play Omni Arena.