Beginning Sept. 1, Busch Beer will begin a nationwide campaign to drive traffic to Big Buck HD machines, according to Raw Thrills.
A special version of the game will be activated on all online machines that day in conjunction with a promotional kick-off event at the NASCAR Bojangles 500 race in Darlington, S.C., which will include the unveiling of a Big Buck Hunter-themed #4 car driven by Kevin Harvick.
The Great White Buck Challenge will be one of the promotions. Busch and game developer Play Mechanix will offer a special edition Hunting Permit player card (purchase on www.bigbuckhd.com). The card will cost $5 in player account credits, and Busch Beer will donate $5 to the National Forest Foundation in return.
Once the player receives their Hunting Permit, they can unlock the Great White Buck Challenge; they can then take their best shot at any online Big Buck HD machine, which will give them the opportunity to bag the Great White Buck on a Whitetail hunting site in the game. If the player is successful, they’ll get five entries into a sweepstakes for a free Busch-themed Big Buck HD machine.
Busch wholesalers will be delivering promotion packs to bar locations throughout the country that have signage, coasters and even offer free play coupons when a patron purchases a Busch Beer.
The promotion goes through the end of the year, and is for players 21-and-up in the U.S. only. Operators who want to get involved can email [email protected] or call 866-646-1975 for more information.