810 Billiards and Bowling is coming to Myrtle Beach, S.C., and should be open by June, according to Myrtle Beach Online. Proprietor Michael Siniscalchi is also the owner of 710 Burgers Bocce Beer and Bowling in North Myrtle Beach, and decided to expand and re-brand into a new 43,000-square-foot venue in The Market Common.The new location will feature a restaurant, bar, bowling, billiards and an arcade.
Siniscalchi isn’t just adding random numbers to his growing brand, though. In an interview with Myrtle Beach Online he explained that his original 710 location pays homage to the 7-10 split in bowling, while 810 will reference 8-ball pool and 10-pin bowling, the main entertainment offerings at the new location. Though the names are different, Siniscalchi plans to stick with the same, nightclub-like style that worked with 710.