Close Menu
  • CURRENT ISSUE
    • Cover Story
    • Profiles – Companies, Products & People
    • Spotlight Feature
    • VR Spotlight
    • Favorites & Special Reports
    • Bob Cooney Special Reports
    • Editorial
    • Datebook
    • Columns
      • Q&A with AMOA
      • Q&A with AAMA
      • George McAuliffe’s GAMEROOM GURU
      • NOW TRENDING by Howard McAuliffe & Nick DiMatteo
      • Adam Pratt’s ENDGAME
      • Jack Guarnieri’s JERSEY JACK
      • Beth Standlee’s PARTY PROFESSOR
      • Fun Across America
      • Frank Seninsky’s FRANK TALK
      • Tom Fricke’s REDEMPTION & THE LAW
      • Randy White GUEST ESSAY
  • INSTANT REPLAY
  • PODCASTS & VIDEOS
    • Machines, Myths & Legends
    • Podcasts
    • YouTube Videos
  • GET REPLAY
    • Subscriptions
    • Sample Copies
    • Order Back Issues
    • Index
  • ABOUT
    • About RePlay Magazine
    • Meet the Team
    • Cookie Policy
  • LINKS
  • CONTACT
Facebook X (Twitter) Instagram
Trending
  • Oregon Spring Meeting Another Good One
  • Ray Borges Joins Sales Team at Coastal
  • Bandai Namco, Krispy Kreme Celebrating Pac-Man’s 45th
  • Wisconsin Bowling Alley Upgrades with Neoverse
  • Swingers in D.C. Reopens with New Theme
  • Tammy Snodgrass Now President of NCCOA
  • AMOA Regional Tech School in Late June
  • Foundations U: Next Class in Florida
X (Twitter) Facebook RSS
RePlay Magazine
  • CURRENT ISSUE
    • Cover Story
    • Profiles – Companies, Products & People
    • Spotlight Feature
    • VR Spotlight
    • Favorites & Special Reports
    • Bob Cooney Special Reports
    • Editorial
    • Datebook
    • Columns
      • Q&A with AMOA
      • Q&A with AAMA
      • George McAuliffe’s GAMEROOM GURU
      • NOW TRENDING by Howard McAuliffe & Nick DiMatteo
      • Adam Pratt’s ENDGAME
      • Jack Guarnieri’s JERSEY JACK
      • Beth Standlee’s PARTY PROFESSOR
      • Fun Across America
      • Frank Seninsky’s FRANK TALK
      • Tom Fricke’s REDEMPTION & THE LAW
      • Randy White GUEST ESSAY
  • INSTANT REPLAY
  • PODCASTS & VIDEOS
    • Machines, Myths & Legends
    • Podcasts
    • YouTube Videos
  • GET REPLAY
    • Subscriptions
    • Sample Copies
    • Order Back Issues
    • Index
  • ABOUT
    • About RePlay Magazine
    • Meet the Team
    • Cookie Policy
  • LINKS
  • CONTACT
RePlay Magazine
You are at:Home»Current Issue»COLUMNS»Jersey Jack – September 2020
Megaphone - Adobe Stock

Jersey Jack – September 2020

0
By RePlay Editor on September 1, 2020 COLUMNS, Jack Guarnieri's JERSEY JACK

Get Back in the Game!

Keep Marketing Your Business So You’ll Be Ready to Thrive

by Jack Guarnieri, Jersey Jack Pinball & PinballSales.com

Pandemic or not, if you have a business, you must advertise. I realize this is a time of great suffering for many businesses, inside our industry and outside of it. All of us know that what’s been happening is through no real fault of our own. However, there are some pockets of life –– even “normal” life in different regions and businesses.

This summer, you couldn’t find yard furniture, swing sets, swimming pools or bicycles. They were selling like hotcakes. I had friends tell me that jet skis and boats were in short supply, too. Amazing. When it came to restaurants, we saw local spots somehow find or craft suitable space outside to serve customers if they could. People were finding opportunities and ways to stay afloat.

For years, I’ve been told August is a month not to advertise because “everyone is away.” Where are they this year? Most likely, they’re at home. I advertised in August and I sold product. Did you? Or instead, did you scale back and save on your marketing budget, figuring that nobody would see it or come to your business? Was that the right thing to do? Only you know for sure and time will tell.

I remember sometimes being at trade shows for the sole purpose of “being at the trade show.” You did this so people would know you were still alive and making sales. And at every show, I can remember some surprise opportunity came along and made it worthwhile. We know how much time, money and effort goes into doing trade shows. Of course right now, the industry is waiting for word on whether the IAAPA biggie will take place in November. Some think if it doesn’t go live, it may go virtual this year.

Aside from whether you’re going to be visible at this year’s IAAPA – in real life or virtually – you still need to engage with your customers and let them know you’re still alive and making sales. I’m going to make a shameless plug here, but RePlay Magazine is by far the best bang for the buck. Eddie Adlum may not let me say this but there is no better way to reach the amusement industry trade than RePlay Magazine. It’s not expensive relative to what you get and it helps to keep you in front of your customers.

Think of this: If you’re an operator or the owner of an FEC, what will drive people back into your locations? Hand sanitizer or NEW GAMES? I can tell you that it’s not hand sanitizer, which they have stockpiled by the drum. It’s NEW GAMES that they can play at your location and it’s NEW PRIZES they can win!

Get in front of your customer! I can tell you that while this pandemic is lasting longer than any of us want it to, it won’t last forever. Just make sure it does not outlast you and your business. Not letting your customers know you are alive is not going to help you survive or thrive.

Take a deep breath behind your mask and get back in the game!

 

 


Jack Guarnieri started servicing electro-mechanical pinball machines in 1975 and has been involved in every phase of the amusement game business since then. He was an operator in NYC, then began a distributorship in 1999, PinballSales.com, selling coin-op to the consumer market. In January of 2011, he founded Jersey Jack Pinball (named after his RePlay Magazine pen name), which builds award-winning, full-featured, coin-op pinball machines. Email Jack at jack@ jerseyjackpinball.com.

Jack Guarnieri Jersey Jack Jersey Jack Pinball
Share. Facebook Twitter Pinterest LinkedIn Tumblr Email
Previous ArticleEditorial – September 2020
Next Article Intercard CEO Takes Covid Recovery Tour

Related Posts

Now Trending by Nick DiMatteo – May 2025

Jersey Jack – May 2025

Fun Across America – CJ Barrymore’s and The Breaking Point

Leave A Reply Cancel Reply

You must be logged in to post a comment.

This site uses Akismet to reduce spam. Learn how your comment data is processed.







RePlay Logo

RePlay Magazine is a monthly trade publication covering the game center and route business. Since 1975, RePlay has been reporting on the equipment, people and trends that have made "coin-op" a fun and exciting business.

Stay up to date in between print editions with the Instant RePlay email newsletter! It's FREE!

We LOVE print magazines, especially our own, but news doesn't move just once a month. Instant RePlay to the rescue! Sign up and receive newsletters to keep you in the know.

Select list(s) to subscribe to


By submitting this form, you are consenting to receive marketing emails from: RePlay Magazine. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact

© 2020 RePlay Magazine - All rights reserved. For permission to reproduce content, email [email protected].

Copyright © 2014 ThemeSphere. Powered by WordPress.

  • About
  • Privacy
  • Contact

Type above and press Enter to search. Press Esc to cancel.