35-year-old Adventure Golf Services is changing its name to Adventure Golf & Sports and will be launching a new logo and website, which will feature its brand promise: Innovative Design • Ultimate Experience.
“We felt it was time for our name to reflect the fact that many people refer to us by our initials and we provide many products and services beyond miniature golf,” says Scott Lundmark, president of Adventure Golf & Sports (AGS). “Besides designing, fabricating, installing and constructing permanent and portable miniature golf courses, we do a considerable amount of work installing game and sports courts for shuffleboard, bocce ball, croquet, paddle tennis, pickleball, bimini ring toss and bean bag toss, as well as providing putting greens, golf hitting bays, sports floors and equipment storage benches.”
Along with the new name, the company is introducing a new logo emphasizing its “AGS” initials and featuring the brand promise: Innovative Design ● Ultimate Experience.
“The brand promise concisely expresses what we feel sets us apart from many of our competitors,” said Lundmark. “My father, Arne, has been our chief designer ever since our company began and it’s a testament to what he and our other designers have been able to achieve. Whether for amusement parks, FECs, retail centers, parks, campgrounds, universities, hotels, resorts, active senior living facilities or cruise ships, we always strive to provide innovative design and deliver the ultimate playing experience.”
The company says the website will feature easy navigation and categorizes content organized within five general industry categories to help visitors find relevant information more quickly. The five general categories are:
- Amusement Parks & FECs
- Cruise Ship & Riverboats
- Hotels & Resorts
- Retail Centers & Other Facilities (including universities, active senior living communities, special event companies, etc.)
- Cities, Parks & Campgrounds
In addition, the new website features content ranging from their design philosophy to specific information about their entire product portfolio including the popular Modular Advantage® Mini Golf and portable RollOut Mini Golf™, as well as a photo gallery, customer testimonials and other products like “Theme Elements & Obstacles” for miniature golf courses. “Whether someone’s goal is increasing profits or providing a family fun amenity, we’ve got solutions,” says Lundmark.
By the way, although they will be using a new URL for their website, people using their old URL (www.AdventureAndFun.com) will automatically be re-directed to the new site for at least the next couple of years.
New Products on the Horizon
As part of its new branding, AGS will be announcing two new products this year. The first, coming this month, is called “American Pie™ Mini Golf.” It’s a kit-style retro mini-golf course the company says is reminiscent of courses in the 1950s and ’60s and will be introduced in July. Also up for introduction is Bamboozle™ Mini Golf, a unique game concept in miniature golf that is not played on nine or 18 holes, but instead creates a unique and entertaining experience in a 14’ x 32’ square foot area.