ICE hosted a mini-tournament in the midst of IAAPA’s madness this year, challenging players at their booth to win the high score on their new basketball game, NBA Gametime, over four days of the show. According to the company, this brought thousands of people into their booth to fight for daily high scores, and allowed them a great opportunity to show off the Buffalo, N.Y.-made game.
To sweeten the pot and keep players engaged, ICE offered up officially autographed basketballs from Shaquille O’Neal, Magic Johnson and Hakeem Olajuwon to players who won the daily high scores. For more information, click here.