BMI Merchandise hosted a press conference on the last day of IAAPA, with toppers David and Shelley Katz continuing to promote the firm’s brand switch-up. According to the duo, the company held talks with both internal and external marketing teams before deciding on the new “Moving Fun Forward” tagline.
“Our whole goal is to give our customers sustainability and scalability,” said Shelley Katz. “And have some fun doing it.”
According to toppers, the company has been consistently installing two to three new redemption centers each week in FECs and other locations around the nation. The rebrand brings a new outlook to the 30-year-old company, but is far from a move away from their well-known industry dedication.