Sega and Firestone Financial have teamed up to bring a multi-title finance program to interested customers who are looking to purchase new machines. “The Fantastic Five Finance Program,” beginning March 1 and ending June 30, allows customers to finance their purchase of any of these five different titles Sega has recently released: Mario and Sonic at the 2016 Rio Olympic Games, Luigi’s Mansion Two-Player Theatre, Magician’s Wheel, Sonic Blastball and Sonic Dash Extreme. The program offers three different financing options, all of which include an attractive $0.00 due at the time of purchase. For customers looking to pay the loan…
Author: RePlay Editor
Maximizing Game Room Revenue “How to Do It Right and Make More Money!” –– Part Two by Frank Seninsky, President/CEO Amusement Entertainment Management (AEM) & Alpha-Omega Amusements & Sales [Editor’s note: In Part One, published in RePlay’s February 2016 issue, Frank covered “Cluster Theory,” “Dynamic Cluster Theory’s Additional Dimension,” “How to Direct Traffic in Your Facility – Use an Open, Free-Flor Floor Plan,” and “High Ceilings Are Your Friend.” For a first-time read or a refresher, that column is available online at: www.replaymag.com/current_issue/frank.html.] In the hundreds of industry seminars that I have taught, and more than 1,500 articles I have…
Being the Best in the New Year Steps to Take Right Now to Make It Happen By Beth Standlee, CEO, TrainerTainment I believe that most people in this business mean to make a difference. While we aren’t saving the world from war or hunger, we are creating a space and a place for families, friends, companies and more to come together for a little fun. When I think about how hard most of us work, I’m convinced that taking time to play is more important with each passing day. I am fortunate enough to participate on a daily basis with the…
Shift to FEC Focus Continues The Redemption Side of the Industry’s Coin Still Growing By George McAuliffe, Chief FEC Strategist, Redemption Plus It’s always been a tale of two “industries.” Although many of us use the term “coin-op industry,” it depends on where you come from –– street or arcade –– as to which business model is under discussion. Since the stand-alone arcade is largely dead, that sector is now better known as the family entertainment center or in its shorthand, the FEC. There have always been differences between the street and FEC business models. The street/route business is known…
Color Sets the Mood How Picking the Right Hue Can Enhance the “Clean, Safe & Fun” Vibe by Howard McAuliffe, Partner, Global Product Services and piaproducts.com How can we expand our industry? That’s the million-dollar question, but in short, it’s hard to answer. I do believe by focusing on trends both inside, and maybe more importantly, outside our industry, we can learn more about what consumers want. That’s what this column is going to be about and for this inaugural “Now Trending,” let’s examine the importance of color trends. In February, I attended a presentation on color trends for 2016/2017…
Editorial Just like in politics, most everything in the amusement machine business is local. A route operator in Idaho or an FEC manager in Kansas are far more concerned about what’s happening in their states, counties or, more importantly, their towns that would affect their businesses than what’s doing in other parts of the country. That’s one reason a lot of people don’t see the need to leave home to go to a business affair that requires a plane ticket and hotel reservation. They weigh the economic “discomfort” of making the trip against the possibility of seeing or learning something…
Marketing Your Arcade in 2016 Reaching the Locals One Post, Event or Groupon Promo at a Time by Adam Pratt, Game Grid Arcade & ArcadeHeroes.com When I first opened my mall arcade back in the Summer of 2008, I was approached by a number of salespeople offering different services. Some offered data processing services; others marketing. From the beginning, I know that it was important to get the word out about my business in order to generate clientele, but going about it was not my strong suit. Both Facebook and Twitter offer “Boost Post” features where you can target locals…
Listen to the Experts? Find Your Own Middle Ground: Learn from Success As Well As Failure by Jack Guarnieri, Jersey Jack Pinball & PinballSales.com Our world is seemingly filled with problems and “experts” at every twist and turn telling us how to do something the “right way.” Social media sites, bloggers and the guy at the hardware store are all experts. Everybody is Cliff Clavin (Millennials can Google him), and if they don’t know how to dazzle you with their brilliance, they can baffle you with their…well, (Millennials can Google that, too). How do we navigate through all of these…
Passing the Baton Johnston Readies to Welcome President Butler Q: What advice do you intend to pass along to your successor? A: Gaines will be great as AMOA President, but he DOES need to work on his short game and the way he addresses the ball when he’s teeing off!’ Seriously, Gaines has been preparing for his term for a long time. He is more than ready. He has served on virtually every committee — some of them multiple times — and been elected or appointed to leadership positions in our working groups on numerous occasions. No one has worked…
Gearing Up for Expo AAMA Chief Fills Us In On FECs & Show Plans Q: How was the AMOA States Council Meeting in San Antonio and how is the Expo shaping up? A: I thought the meeting went very well. During the years I’ve attended, the program has drifted to be more of an interactive sharing between the operators, which I think is a real positive. They spent a good bit of time talking about what’s working for them and what’s not. Something they did this year that I enjoyed was that they set up different panels for discussion on…