BMI Merchandise has recently hired Keitha McBride as a regional sales manager where she’ll be responsible for managing existing regional business, as well as new business development. She will also continue to maintain and develop industry partnerships, says the firm.

Prior to this post, the well-known McBride was an account executive at Redemption Plus. She also worked with Dave & Buster’s as a merchandise buyer. Upon leaving Dave & Buster’s she started her own company, Starlight Consulting, which primarily focused on buying functions and management consulting for FEC startups.

She has over 20 years of experience in the industry, and said she’s forever grateful to have worked with great mentors along the way.

For more information, visit www.bmimerchandise.com.