Timezone Appoints New Store/Operations Director


Timezone Group has announced the creation of a new position within Timezone Australia: the New Store and Operations Development Director. Bala Cherukooru, who will be based in Sydney, Australia, will fill the position. As a result of this, he will leave his current role as GM for Helix Leisure Group’s Singapore branch in a transition that will take place over the next two months.

The companies said Cherukooru will take over Timezone in the midst of a period of great growth. In the last eight months, Timezone Australia has opened three new locations and has developed a roster of new locations to come, including outlets in Werribee, Victoria and Mackay, Queensland within the next three months. Cherukooru joined Timezone initially in 2004, and began working with Helix Leisure Group in 2008.

Timezone Australia GM Kane Fong said, “We are excited to have Bala rejoining the Timezone team as we have a big growth agenda for the concept in Australia. Bala is already very familiar with the Timezone business and will bring a wealth of new experience from his time during the last few years working with Helix Leisure.”

Commenting on the change, Luke McKimmie, Helix COO said, “Bala has been a key contributor to the growth of the Helix business in the Middle East and Asia and we are sad to lose him from the Helix team. However, we can see the great opportunity for him that exists in Timezone Australia and agree that Bala’s skills and experience are perfectly suited to this, so we look forward to supporting him in this new role.”

For more on Timezone, click here.


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