Bowling’s Best Supporting Cast

Arcades and F&B Matter More Than Ever

By Clint Novak, Business Development Manager, A&A Global Industries

Remember the bowling alleys of yesterday? Fluorescent lights buzzing overhead, the ritual of finding rental shoes that mostly fit, and the culinary delights of greasy pizza and questionable fried snacks. It was … an experience.

Recently, I visited a place like that, stuck in time. It wasn’t fun, it wasn’t modern and frankly, it wasn’t surprising when it closed its doors shortly after. That classic, standalone model just isn’t enough anymore. Today’s guests want a complete entertainment experience. For bowling centers, long-term success often lies in building a strong supporting cast around the main event.

Arcade Strategy: From Afterthought to Anchor

Drawing from years operating an FEC, I’ve seen firsthand how important ancillary attractions are. Bowling might be your star player, but arcades – when done right – are a powerful co-star. Arcades shouldn’t be treated like an afterthought: a few dusty games tucked in a corner.

Instead, think strategically. A curated mix of redemption games, popular video titles, prize cranes, or unattended attractions can capture guest spending before, during, and after their game. It gives different members of a group something to do while others focus on frames, extends the visit, and creates a high-margin revenue stream.

Even better? Integrate arcade play into a cashless card system that also covers bowling and F&B. It streamlines spending, encourages impulse plays, and makes your center feel modern and cohesive.

Elevate the Eats

It’s time to ditch the “bowling alley food” stereotype. While pizza and burgers have their place, guests’ palates have evolved.

Think shareable appetizers, higher-quality ingredients, signature cocktails, or a local craft beer selection. Design your food and beverage program to feel more like an inviting bar or restaurant – not just a snack counter. Lane-side service is the cherry on top, making the entire experience feel elevated and convenient.

This not only boosts per-capita spending – it makes you more appealing for corporate events, adult birthday parties, and premium league nights.

Keep Guests Coming Back for More

Bowling itself is a fantastic, social activity. But by surrounding it with a vibrant arcade and an elevated F&B offering, you create something much bigger – a full-fledged entertainment destination.

You give guests more reasons to visit, more reasons to stay, and more reasons to return. This isn’t just about bells and whistles – it’s about building a resilient, modern business that avoids the fate of those dated alleys.

Heading to Bowl Expo? Let’s connect. Swing by the A&A Global booth #617. I’d love to talk about how we can help your supporting cast shine, and build an experience your guests will love.

Clint Novak is the Business Development Manager for A&A Global Industries. With over 25 years of FEC experience, he works closely with operators, providing expert consultation on industry best practices that help optimize existing systems for maximum performance and profitability. To contact Clint, phone him at 540-287-3613 or email ­[email protected].

In operation since 1938, A&A Global is one of the leading suppliers of products and services to FECs, amusement parks, arcades, bowling alleys, roller rinks, and game machine owners. You can find them online at www.aaglobal.com.