Close Menu
  • CURRENT ISSUE
    • Cover Story
    • Profiles – Companies, Products & People
    • Spotlight Feature
    • VR Spotlight
    • Favorites & Special Reports
    • Bob Cooney Special Reports
    • Editorial
    • Datebook
    • Columns
      • Q&A with AMOA
      • Q&A with AAMA
      • George McAuliffe’s GAMEROOM GURU
      • NOW TRENDING by Howard McAuliffe & Nick DiMatteo
      • Adam Pratt’s ENDGAME
      • Jack Guarnieri’s JERSEY JACK
      • Beth Standlee’s PARTY PROFESSOR
      • Fun Across America
      • Frank Seninsky’s FRANK TALK
      • Tom Fricke’s REDEMPTION & THE LAW
      • Randy White GUEST ESSAY
  • INSTANT REPLAY
  • PODCASTS & VIDEOS
    • Machines, Myths & Legends
    • Podcasts
    • YouTube Videos
  • GET REPLAY
    • Subscriptions
    • Sample Copies
    • Order Back Issues
    • Index
  • ABOUT
    • About RePlay Magazine
    • Meet the Team
    • Cookie Policy
  • LINKS
  • CONTACT
Facebook X (Twitter) Instagram
Trending
  • Oregon Spring Meeting Another Good One
  • Ray Borges Joins Sales Team at Coastal
  • Bandai Namco, Krispy Kreme Celebrating Pac-Man’s 45th
  • Wisconsin Bowling Alley Upgrades with Neoverse
  • Swingers in D.C. Reopens with New Theme
  • Tammy Snodgrass Now President of NCCOA
  • AMOA Regional Tech School in Late June
  • Foundations U: Next Class in Florida
X (Twitter) Facebook RSS
RePlay Magazine
  • CURRENT ISSUE
    • Cover Story
    • Profiles – Companies, Products & People
    • Spotlight Feature
    • VR Spotlight
    • Favorites & Special Reports
    • Bob Cooney Special Reports
    • Editorial
    • Datebook
    • Columns
      • Q&A with AMOA
      • Q&A with AAMA
      • George McAuliffe’s GAMEROOM GURU
      • NOW TRENDING by Howard McAuliffe & Nick DiMatteo
      • Adam Pratt’s ENDGAME
      • Jack Guarnieri’s JERSEY JACK
      • Beth Standlee’s PARTY PROFESSOR
      • Fun Across America
      • Frank Seninsky’s FRANK TALK
      • Tom Fricke’s REDEMPTION & THE LAW
      • Randy White GUEST ESSAY
  • INSTANT REPLAY
  • PODCASTS & VIDEOS
    • Machines, Myths & Legends
    • Podcasts
    • YouTube Videos
  • GET REPLAY
    • Subscriptions
    • Sample Copies
    • Order Back Issues
    • Index
  • ABOUT
    • About RePlay Magazine
    • Meet the Team
    • Cookie Policy
  • LINKS
  • CONTACT
RePlay Magazine
You are at:Home»Current Issue»Beth Standlee's PARTY PROFESSOR»Party Professor – December 2017

Party Professor – December 2017

0
By RePlay Editor on December 1, 2017 Beth Standlee's PARTY PROFESSOR, COLUMNS, Current Issue

It’s the Most Beautiful Time of the Year

Here’s a Fun Plan to Get the Most Out of the Holiday Season

BethStandleeCircleFrame
Beth Standlee

By Beth Standlee, CEO, TrainerTainment

Don’t you love the holidays? Tis the season to party! For those of us responsible for event sales what could be better? Oh wait! It’s hectic and stressful, too. There’s too much to do and not enough time to do it all. Maybe you didn’t match last year’s sales and you find yourself scrambling for last-minute bookings. And what about the weather? It can be so unpredictable and can put a kink in the success of the season. With that in mind, let’s create our own 12 days of winter fun to spread joy and make this holiday season something to celebrate.

Day 1 –– Plan for fun. Use a checklist for every event. Check it early and often. Distri­bute it to each team –– operations, food and beverage, and sales, of course.

Day 2 ­­–– Have a weekly BEO (Banquet and Events Order) meeting with the teams mentioned above. A short daily huddle to review the details of the day’s events is also a good idea.

Day 3 ­­–– Keep up with your outbound sales effort. It’s super easy at this time of year to lose sight of the day to day activities that keep the phone ringing. You don’t want to get to the end of December and wonder where all the bookings have gone. Stay consistent. Find the time to continue to build new business.

Day 4 ­­–– Create a new customer from each event or party that you have during December. Remember, guests at each celebration may have a spouse who works for another company, may coach a sports team, be a member of a charitable organization, teach a Sunday school class and more. New opportunity is easily within your grasp with all the people you’ll see this month!

Day 5 ­­–– Call every January birthday that you’ve held in the last three years. Be the first to wish them happy birthday, find out where they are planning to party this year, and of course invite them to celebrate at your center!

Day 6 ­­–– Check with retail locations. Find out if they take time to celebrate after their busy holiday season. The most successful centers have giant January group sales because they host all of those department stores and many hospitality locations who can’t party during December.

Day 7 ­­–– Strengthen your sales muscle. It’s easy to lapse into “reservationist mode” during this time. Everyone wants to party during the holidays so booking is easy. However this is a great time to make sure you are using a strong sales process like Connecting, Quali­fying, Proposing and Closing (CQPC). When you follow this sales process you can shorten the sales cycle and garner a higher price per event.

Day 8 ­­–– Decorate a little. Add a small festive touch to your office, your blouse/shirt, party room or front desk and encourage others to do the same. Make it a surprise. I’ve never seen the kind of energy that comes from trying to surprise someone with something little. It truly is the little things that mean a lot.

Day 9 ­­–– Sponsor a toy or food drive. Many children might not have the means or the family support to have fun in your entertainment center. With a toy and/or food drive you can spread some goodness outside your four walls. Get your staff committed to this campaign and deliver some happiness to those who struggle.

Day 10 ­­–– Say “Happy Holidays” out loud to everyone. You’ll smile when you say it. Look people in the eye and say it from your heart. Wishing others a happy time reinforces that you mean for this to be a beautiful time of year for you and them.

Day 11 ­­–– Have a Santa Selfie Station. Make it easy for people to brag about spending some of their party time at your facility. A real Santa is super fun and a cut-out Santa could be available all the time. Santa Selfies will create “social” success for your center!

Day 12 ­­–– Express gratitude every day in every way to everyone. I always try to focus on thanking others. At this time of the year, I practice intently by writing down the things I’m most thankful for each day. I also encourage you to take the time to hand write thank you notes on a daily basis. Everyone moves so fast during this time of year and when you slow down to thank someone, it will not only be good for them, but it will bring you joy to take grateful action.

I hope you’ve had a great year. My wish is that this holiday season is full of joy and thanksgiving for you, your team, your guests, and your family.


Beth is the CEO of TrainerTainment LLC, a training company devoted to the family entertainment and  hospitality industries. Beth and her team are focused on helping the companies they serve make more money through sales, guest service, leadership and social media marketing training. Training products and services are delivered in person, through books and DVDs, and virtually with e-learning courses, webinar development and 24/7 online access. Visit her company’s website at www.trainertainment.com.

Beth Standlee parties Party Professor trainertainment
Share. Facebook Twitter Pinterest LinkedIn Tumblr Email
Previous ArticleFun Factory Opens FEC In SoCal
Next Article Jersey Jack – December 2017

Related Posts

The Gateway from S&B/St. Louis Game Co.

Now Trending by Nick DiMatteo – May 2025

Jersey Jack – May 2025

Leave A Reply Cancel Reply

You must be logged in to post a comment.

This site uses Akismet to reduce spam. Learn how your comment data is processed.







RePlay Logo

RePlay Magazine is a monthly trade publication covering the game center and route business. Since 1975, RePlay has been reporting on the equipment, people and trends that have made "coin-op" a fun and exciting business.

Stay up to date in between print editions with the Instant RePlay email newsletter! It's FREE!

We LOVE print magazines, especially our own, but news doesn't move just once a month. Instant RePlay to the rescue! Sign up and receive newsletters to keep you in the know.

Select list(s) to subscribe to


By submitting this form, you are consenting to receive marketing emails from: RePlay Magazine. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact

© 2020 RePlay Magazine - All rights reserved. For permission to reproduce content, email [email protected].

Copyright © 2014 ThemeSphere. Powered by WordPress.

  • About
  • Privacy
  • Contact

Type above and press Enter to search. Press Esc to cancel.