Industry vet George McAuliffe intends to transition Pinnacle Entertainment Advisors back to an independent company under his ownership, focusing on planning and designing FEC facilities. McAuliffe founded Pinnacle Entertainment Group, LLC in 1996, and since then, the firm has worked with Disney, Wal-Mart and Sega, as well as new clients developing FECs and game rooms.
“As with everything else in my 18-year relationship with Ron Hill and Redemption Plus — as a customer, a member of the management team and, now, as a consultant — we have created a win-win solution,” McAuliffe said. “I want to expand my current scope while remaining involved with Redemption Plus, its team members, and its clients in the same capacity I have been. I’m pleased to say that we’ve come to a mutual agreement that allows me to do just that. I will continue to help the company build unprecedented value in the industry; current clients will not experience any disruption in the service we provide.”
The newly reorganized company will continue to assist new clients developing FECs with both individual game rooms and multi attraction facilities. It will also serve a limited number of “strategic clients” who will interact at an executive level to help all of their clients grow and to better understand the FEC sector. Redemption Plus will be the company’s first strategic client.
“I’m looking forward to this next chapter of Pinnacle’s development,” McAuliffe said. “Our business model has always been to become teammates of our clients with everything that entails: loyalty, dedication to their business, and strong advocacy of the client’s interests. We intend to take that to the next level while helping clients to maintain best in class status, for suppliers and FEC owners alike.”
For more information, visit www.grouppinnacle.com.