Intercard Hires FEC Aficionado Amber Collier For U.S. Sales


Amber Collier IntercardIntercard has added Amber Collier to its U.S. domestic sales team. She will focus on U.S.-based business opportunities in a newly created position, expecting to continue what Intercard says has been double-digit growth year-to-year for the past three years.

Collier started in the FEC world in 2009 as the president and owner of The Zone Family Fun Center, an independent FEC in Kalispell, Mont. She developed and built the location from the ground up, and later worked for Apex Parks Group as a general manager at Boomers in Fresno, Calif. Collier also served on IAAPA’s FEC Committee, its FEC Education Committee and also its Laser Tag Task Force Subcommittee. In her new position, she will be based in Fresno, Calif.

“In her career as an FEC operator, Amber was an Intercard customer, so she’s very familiar with our product,” said Scott Sherrod, CEO of Intercard, Inc.  “That familiarity, plus her broader knowledge of the category through her work with IAAPA, will be a tremendous asset to our customers and our team.”

For more on Intercard, visit and check out RePlay’s August issue and our cover story on the company.


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