Melodi Pomeroy has joined H. Betti Industries as its Senior Director of Marketing in order to help expand its strategy into a more cohesive, targeted approach meant to increase brand awareness and generate more sales, said the company.
VP of Sales and Business Development Jon Betti said her knowledge will help them better focus on the needs of their existing customers as they look to grow both products and services. “She understands the challenges associated with marketing to high-growth segments,” he added, pointing to her successful track record.
Before this, Pomeroy worked in the data industry in similar roles. She will be based in the company’s Carlstadt, N.J., office. (Betson’s website can be found at www.betson.com.)