ATM Geeks Serve Machines 

Nick Mehdi, the founder of ATM Geeks, already has a decade and a half in the industry, which began after his family installed an ATM at the gas station they operated.

He launched his own first venture, the Southern California-based United ATM, in 2013 after earning a finance degree from California State University, Northridge, and gaining experience in the banking sector.

Operating initially from a 1,000-sq.-ft. office, United ATM expanded quickly as gas stations and retailers increasingly added ATMs to their locations. The company also had a service division that helped other independent ATM deployers and independent service organizations with installations, deinstallations, repairs and parts support.

Mehdi sold United ATM in October 2023 but kept the service division, launching ATM Geeks to focus exclusively on installations, programming, swap-outs, repairs and technology upgrades.

“Having reliable service level agreements, clear site documentation and skilled teams from warehouse to first transaction is critical,” he explained. “And we’ve expanded our footprint. We’re not just doing ATMs anymore – we’re doing kiosks, smart safes and basically anything that moves money through a financial institution.”

ATM Geeks noted that it has assembled a team of highly skilled ATM field service technicians with a wealth of experience to provide clients with efficient and transparent service and a quick response time.

Among them is the company’s general manager Bruce Coward, who said he got into the ATM business by accident in 1999. He was working for a company that was initially servicing copy machines. They shifted to focus on ATMs.

“I led the team that started deploying those ATMs for them,” he said. “We worked with startups and larger ATM deployers on getting their ATMs up and running and keeping them going throughout their lifecycle.”
Coward joined ATM Geeks in mid-2024 and has greatly helped Mehdi grow the business. Revenues in 2025 were double 2024 and they’re on par to do the same this year as well.

They run ATM Geeks all through the U.S. and in Canada, with a team of more than 250 technicians working with them to deliver a comprehensive range of services for cash-handling equipment – doing installations, service work, preventative maintenance and the like.

They offer first-line and second-line service, meaning ATMs are cleaned and checked out regularly, or if one breaks down, a tech is on it as soon as possible.

Mehdi said that the demand has been strong and they’ve worked on large projects like a whopping 800 installations for PAI. Other big-name clients include TA (the truck stop chain) and ampm (the gas station chain).

Coward added that ATMs at Washington, D.C.’s Metro stations are also serviced by the Geeks and that they can work on everything from single installs to hundreds upon hundreds. “If the customer wants 500 installs in a week, we can scale to do that,” he said.

Their sizable team of technicians are all independent contractors. “I’ve known some of them close to 10 years or more from United ATM,” Mehdi said. For new technicians, he gets suggestions from his contacts at Hyosung and Genmega. “It hasn’t been too difficult to find new technicians.”

The company explained that each project – big and small – begins with a detailed statement of work, serving as a checklist for technicians in the field. Technicians document each job with photographs, which are reviewed by ATM Geeks’ project coordination team to ensure quality and compliance before being shared with customers.

They also offer route-density pricing for clustered installations and provide shared-liability cash logistics solutions designed to reduce armored carrier meets and costly revisits.

Citing continued growth in the market, ATM Geeks said the outlook for independent operators is “especially favorable as banks increasingly outsource ATM ownership and operations.” Grand View Research projects the global ATM market will grow from nearly $26.5 billion in 2025 to upward of $31.5 billion by 2030, driven by security enhancements, biometric authentication and smart ATM functionality.

In an effort to be a major player in the market, Coward says ATM Geeks is a regular participant at trade shows, where they’ve met many potential new clients in the past few years, and where they work to expand their relationship with larger, existing clients. They also maintain a presence on LinkedIn, Facebook and Instagram.

It’s certainly been working. In addition to the installations they’ve already done, a 2,000-unit rollout for one client is planned in the near future and a pilot project that could lead to more than 5,000 units is also approaching.

See more about how the company can help your ATM business at www.atmgeeks.com.