RePlay is America’s monthly magazine for the coin-op amusement game business. Its news and features are directed primarily at the U.S. market, reporting this industry’s news to manufacturers, distributors and operators of games, jukeboxes and attractions at locations ranging from single sites to large-scale family entertainment centers (FECs) and other out-of-home entertainment venues.
Founded in October of 1975, RePlay is the sole monthly print publication covering the U.S. amusement machine industry. This covers the “street” locations where you’ll primarily find such staples as pool tables, jukeboxes, dart games and ATMs to arcades and location-based entertainment sites like from route stops to arcades and full-fledged family amusement centers where you’ll find everything from crane (or “claw”) machines and other prize games to kiddie rides to virtual reality. This “FEC” group includes centers with anchor attractions like bowling centers and movie theaters. And there are locations of all types and sizes in between.
Combining timely market coverage with attractive, easy-to-read graphics, RePlay’s organized flow has something for every professional route operator and game center owner, whether they’re speedy readers, machine shoppers or industry scholars.
From its Players’ Choice (most-played games chart) all the way to its popular Buyers’ Bulletin used machine and services ad section, RePlay’s arrival on the desks of its subscribers is eagerly awaited twelve times a year. Special editions include the spring Amusement Expo show book, the summer Bowl Expo preview, the fall IAAPA (“Parks Show”) convention issue and January’s Annual Directory. We have special spotlights on segments of the industry, anniversary tributes and other special themes throughout the year as well.
While the majority of the news, features, entertainment and research articles are generated by the magazine’s own writers each month, prepared publicity and story suggestions are cheerfully accepted for publication review from outside sources. Deadlines for both editorial submissions, as well as advertising, fall around the 8th of the month prior to the issue’s cover date.
MARKET PENETRATION:
The vast majority of RePlay’s print readership is in North America, the balance going into offshore markets. In addition to the core group of subscribers, RePlay is also distributed at the key industry events mentioned earlier (Amusement Expo, Bowl Expo and IAAPA Expo), either through our own booth or other sites (key partners’ booths, publication bins, etc.) We also make copies available to other industry events and meetings upon request.
As a business journal, RePlay’s advertising is of great value to readers who invest time and resources in an industry where the word “novelty” is taken quite seriously. Perhaps the best testimony to RePlay’s status is the fact that apart from a number of free advertiser checking copies and several hundred promotional copies sent to potential subscribers, the majority of its circulation is fully paid up front. Not only does your ad message reach industry buyers, the paper quality and print reproduction are outstanding! If you want to reach the key decision makers in the industry, RePlay has you covered.
ADVERTISING:
Years of repeat business prove that customers are pleased with results. Its very success in the volume of ads placed over the years has traditionally kept advertising costs down. Contact advertising director Barry Zweben at barry@replaymag.com or phone 818-554-3945 to get details on prices, sizes and specs.
Each magazine closes for materials about the 7th of the month prior to the monthly date of the issue itself. Frequency discounts are offered. Payment terms are 30 days for customers with a proven credit history. New advertisers are asked to pay in front by check, PayPal or wire transfer until a credit history is established.
Most advertisers deal directly with the magazine, often using outside art houses to prepare digital ad files (print-quality, high-resolution JPEG and PDF files are preferred; CMYK if full color). However, RePlay also offers its own art services for those who need help in constructing professional-looking ads. They simply select a size, email or call with the wording, send along any images they’d like to incorporate and leave the rest in the magazine’s hands. This is especially true with used equipment ads and other “nuts and bolts” notices that appear in our lower-priced Buyers’ Bulletin section often called “the Blue Pages.”
When you combine the attention to detail and design of the in-house prepared ads, the top-notch agency advertisements provided by clients, the eye-catching graphics and design of the many news and feature pages, and the quality paper and spot-on printing, RePlay Magazine is a visual winner where you want your company and products seen!
If you want to reach the key decision makers in the amusement machine business, RePlay is for you.
WE’RE HERE FOR YOU!
RePlay gives the amusement machine industry honest reporting and a solid cause-and-effect advertising vehicle. . . and the industry seems to agree, judging by the magazine’s track record. Our staff is always happy to provide any additional information you may need regarding subscriptions, press releases, advertising and, of course, the industry in general.
We may be reached by telephone at 818-776-2880. The mailing address is: P.O. Box 572829, Tarzana, CA 91357 (contact us when a physical address is needed).
Editorial contacts: Our main email address – editor@replaymag.com – reaches VP/Editorial Director Key Snodgress (phone: 310-488-6998). Assistant Editor Matt Harding’s email is matt@replaymag.com; phone is 947-201-9383.
For advertising, it’s Barry Zweben: barry@replaymag.com; 818-554-3945.
Subscriptions/circulation and other business matters are handled by Ingrid Milkes: ingrid@replaymag.com; 818-808-6822.