Close Menu
  • CURRENT ISSUE
    • Cover Story
    • Profiles – Companies, Products & People
    • Spotlight Feature
    • VR Spotlight
    • Favorites & Special Reports
    • Bob Cooney Special Reports
    • Editorial
    • Datebook
    • Columns
      • Q&A with AMOA
      • Q&A with AAMA
      • NOW TRENDING by Howard McAuliffe & Nick DiMatteo
      • George McAuliffe’s GAMEROOM GURU
      • Adam Pratt’s ENDGAME
      • Jack Guarnieri’s JERSEY JACK
      • Beth Standlee’s PARTY PROFESSOR
      • Clint Novak’s PRIZE PATROL
      • FUN ACROSS AMERICA
      • Frank Seninsky’s FRANK TALK
      • Tom Fricke’s REDEMPTION & THE LAW
      • Randy White GUEST ESSAY
  • INSTANT REPLAY
  • PODCASTS & VIDEOS
    • The RePlay Podcast
    • Machines, Myths & Legends
    • Older Audio/Video Archive
  • GET REPLAY
    • Subscriptions
    • Sample Copies
    • Order Back Issues
    • Index
  • ABOUT
    • About RePlay Magazine
    • Meet the Team
    • Cookie Policy
  • LINKS
  • CONTACT
Facebook X (Twitter) Instagram
Trending
  • Golden Tee World Champs Runs Vegas Tournament
  • AAMA Extends Early Bird Pricing for Member Meeting
  • Jersey Jack Pin Part of Ozzy Auction
  • Alabama Gets Fairway Social
  • Intercard, Megaplex Team on Arcade Launch
  • WAMO Hosts Trade Show, Annual Conference
  • RePlay Podcast Features Betson’s Bob Geschine
  • National ATM Conference Sept. 30-Oct. 2 in Vegas
X (Twitter) Facebook RSS Instagram YouTube
RePlay Magazine
  • CURRENT ISSUE
    • Cover Story
    • Profiles – Companies, Products & People
    • Spotlight Feature
    • VR Spotlight
    • Favorites & Special Reports
    • Bob Cooney Special Reports
    • Editorial
    • Datebook
    • Columns
      • Q&A with AMOA
      • Q&A with AAMA
      • NOW TRENDING by Howard McAuliffe & Nick DiMatteo
      • George McAuliffe’s GAMEROOM GURU
      • Adam Pratt’s ENDGAME
      • Jack Guarnieri’s JERSEY JACK
      • Beth Standlee’s PARTY PROFESSOR
      • Clint Novak’s PRIZE PATROL
      • FUN ACROSS AMERICA
      • Frank Seninsky’s FRANK TALK
      • Tom Fricke’s REDEMPTION & THE LAW
      • Randy White GUEST ESSAY
  • INSTANT REPLAY
  • PODCASTS & VIDEOS
    • The RePlay Podcast
    • Machines, Myths & Legends
    • Older Audio/Video Archive
  • GET REPLAY
    • Subscriptions
    • Sample Copies
    • Order Back Issues
    • Index
  • ABOUT
    • About RePlay Magazine
    • Meet the Team
    • Cookie Policy
  • LINKS
  • CONTACT
RePlay Magazine
You are at:Home»Featured»Location Profile – elev8 Fun
Elev8 exterior - Location Profile 1022

Location Profile – elev8 Fun

0
By RePlay Editor on October 1, 2022 Featured, Profiles - Companies, Products & People
Elev8 Signage - David Goldfarb
PrimeTime Amusements owner David Goldfarb is bringing the Elev8 Fun brand to Florida.

Elev8 Fun Doing Just That in Florida

PrimeTime’s David Goldfarb Brings New Brand of Fun to Sunshine State

by Matt Harding

David Goldfarb, owner of the new Elev8 Fun entertainment center in Sanford, Florida, started PrimeTime Amusements when he was in college at 19 years old. Today, the company has offices in Orlando and Fort Lauderdale.

“The business grew from operations into sales where we distribute and consult with entertainment centers all over the world,” Goldfarb explained. He’s been leading PrimeTime Amusements for nearly 30 years.

In 2015, he opened up an FEC of his own with real estate developer Michael Dezer – Xtreme Action Park in Fort Lauderdale. In 2019, the massive 200,000-sq.-ft. venue won AAMA’s FEC of the Year Award.

“After developing that, we felt like in order to get the next level, we would start putting our concept in department stores,” he said.

Elev8 former big-box store
Before & after: Elev8 Fun is a perfect fit for spaces left by former big-box department stores.

Elev8 exterior - Location Profile 1022So that’s what they did with Elev8 Fun, the first of which opened Dec. 30, 2021, in Sanford, an Orlando suburb. The multi-level venue is located at the Seminole Towne Center mall.

It features indoor go-karting, 12 lanes of bowling, a whopping 180-game arcade (including a small retro arcade), interactive mini-golf, laser tag, a ropes course, climbing walls, conference rooms for parties and corporate events as well as full food and beverage. All of that is contained in a 125,000-sq.-ft. space.

In that, there’s about 18,000 sq. ft. dedicated to the arcade, which is about 70% redemption and 30% video games – both new and classics. The game room drives about 40% of the facility’s revenue, Goldfarb reported. Intercard is the cashless provider in the arcade.

Elev8 Arcade signage
Elev8 Fun features 12 lanes of bowling, a 180-machine arcade, indoor go-karting, a ropes course, mini-golf and more.

“We have so many different games and a lot of room to play with,” he said. “It really is something that the whole family can use. Not everyone wants to do go-karts. We have a very broad demographic. Families has been a very big mix for us, as well as couples.”

Birthday parties and corporate events started a couple of months after opening, in February, and business has been booming so far.

Goldfarb said the company originally got the building for Elev8 back in September 2019, and that construction during Covid was a nightmare, but they were glad to finally open at the end of 2021. At the moment, they’re working on the second and third locations.

The second store is located in Tampa at the Citrus Park Town Center in a former Sears department store. The third is also under construction at Treasure Coast Mall in Jensen Beach, part of metro Port St. Lucie. Both are scheduled to open by the end of 2022.

All of the locations are roughly the same size and will all “mimic the same attractions.”

With Florida roots and Sunshine State-based investors, that’s where Elev8 Fun plans to start. In addition to the three already open or set to open this year, two more Florida locations have been identified and the company has plans to close on those properties by the end of the year.

“We’ll slowly move forward and look to do this on a global scale,” Goldfarb said. “There are many department stores becoming available. We thought this could be a unique opportunity to convert these stores into entertainment centers.”

Learn more at www.elev8fun.com.

 

 

Share. Facebook Twitter Pinterest LinkedIn Tumblr Email
Previous ArticleRoute Operator Profile – Amusement Devices
Next Article Party Professor – October 2022

Related Posts

Bob Cooney – The Experience Economy 2.0

Fun Across America – Big Stone Miniature Golf and Putt Nation

Spotlight Feature – AMI’s Phantom Jukebox Small But Mighty

Leave A Reply Cancel Reply

You must be logged in to post a comment.

This site uses Akismet to reduce spam. Learn how your comment data is processed.







RePlay Logo

RePlay Magazine is a monthly trade publication covering the game center and route business. Since 1975, RePlay has been reporting on the equipment, people and trends that have made "coin-op" a fun and exciting business.

Get the FREE Instant RePlay Newsletter

Sign up and receive newsletters to keep you in the know.


© 2025 RePlay Magazine - All rights reserved. For permission to reproduce content, email editor@replaymag.com.
  • About
  • Privacy
  • Contact

Type above and press Enter to search. Press Esc to cancel.