The mobile pay pros at PayRange have hired a new VP of Enterprise Sales, Cecil Ledesma. A cashless vet from USA Technologies where he spent the last 20 years leading their regional accounts team, Ledesma will look to expand the PayRange network, which today serves over 2,000 operators in 350 cities across the U.S. and Canada.
“I’m thrilled to join the PayRange team,” said Ledesma. “There is a fundamental shift happening with everyday consumers – they are looking not only for convenience, but also a richer experience… A mobile app experience offers much more than payment and serves the consumer on a personal level based on purchasing behaviors. It also provides the opportunity for brands to hyper target a segmented user set to motivate action with rewards. Today’s connected consumers expect all of this in any shopping experience, and the exciting part is the technology is available to even exceed their expectations tomorrow.”