The new location-based entertainment extended reality (XR) association, LEXRA, has expanded its founding board and elected its first executive officers.
Jim Wyatt of Rilix is the association’s president; Brent Bushnell of DreamPark and Bryan Nay of Heroes VR are the co-vice presidents; and Jason Fiber of Virewirx is the secretary/treasurer.
Joining the founding board are Bushnell, Fiber, Christopher Rahofer of EMS Entertainment and Jonathon Frawley of Lexon Group.
“These new appointments bring even greater depth and diversity of experience to LEXRA’s founding board,” said Bob Cooney, founder and executive director of LEXRA. “With leaders spanning content creation, operations, design and technology, our board is positioned to guide the industry toward higher standards, stronger collaboration and sustainable global growth.”
Learn more at www.lexra.org.