Jerry Greenspan, whose family has operated boardwalk arcades in Ocean City, Maryland since 1970, recently upgraded the arcades with a hybrid cashless technology system from Intercard.
According to the company, the installs were done at Sportland with its more than 200 video and redemption games and at nearby Fun City with its 140. Customers can now pay with cash or credit.
Cash customers are still 40% of Greenspan’s business, he reports, so it was important that the option was available.
“Not everybody uses credit cards, especially impulse players who are walking on the boardwalk and just want to play the cranes or play some of our games that are facing the boardwalk,” he said. Revenues have increased as much as 30% since the install.