Family Entertainment Group Partners with Build-A-Bear


FEG recently partnered with Build-A-Bear on a new concept in St. Louis, the company reports. The newly-launched Build-A-Bear Adventure features a Build-A-Bear Workshop, Build-A-Bear Bakeshop, Selfie Room and Fun Zone Arcade. The launch coincided with Build-A-Bear’s 25th anniversary.

Family Entertainment Group will operate the 2,000-sq.-ft. Fun Zone Arcade, which has 25 cutting-edge games, virtual reality experiences and high-quality prizes.

“Build-A-Bear is a highly respected brand and we’re thrilled to be able to work with them on this new concept,” said Ray Smith, vice president of business development for FEG. Learn more at


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