Bowlmor AMF recently contracted Creative Works to design and install laser tag attractions in three of its locations across the Southeast: AMF Western Branch Lanes in Virginia, Bowlmor Lanes Strike Miami in Florida and Bowlero Columbus in Georgia.
Creative Works transformed the laser tag arenas at the Georgia and Florida locations into urban battle zones, with broken concrete walls reaching toward the sky, steel girders lying across barriers and murals showing a smoke-filled city skyline covering the perimeter. AMF Western Branch Lanes was treated to a completely different style: a military outpost creeps into a luminescent forest, with fluorescent plants and trees, thick foliage and 14′ robots towering over the entire arena.
These new attractions mark a trend that has been continuing for the last decade in the bowling industry. Traditional bowling centers have been removing lanes to accommodate new attractions like laser tag arenas, arcades, high ropes courses, and other games. These attractions enhance the experience and keep customers in the doors longer, which means more revenue.
In addition to these three locations, Bowlmor says it will continue working with Creative Works to install laser tag at more centers in the future, with some opening later this year.