Betson Hires Liess as Marketing Lead


There’s new blood at Betson! James Liess Jr. is joining the storied company as its Senior Director of Marketing and comes aboard with over 10 years of experience in marketing and communications.

“I couldn’t be more excited to join a world-class company like H. Betti Industries and utilize the skills I’ve developed over the course of my career to help us evolve our marketing in this fun and evolving industry,” said Liess.

Before joining Betson, Liess had various roles at the National Basketball Assoc., managing PR for some of the leagues’ marquee events including NBA Jam Sessions and NBA Cares. For more information Betson, click here.


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