“How to Launch a VR Attraction Like a Movie Premiere” will be the subject of an upcoming LEXRA webinar. Host Bob Cooney will be joined by the team at Hololabs on April 30 at 2 p.m. Eastern time. They will give virtual attendees a behind-the-scenes look at Rebellion: First Wave, a global, synchronized VR launch event that’ll run May 29-31. Nicole Sorochan, the marketing strategist behind the campaign, will walk through exactly how to turn this game release into a premiere event your venue can capitalize on. Click here to register for the event and learn more at www.lexra.org.
Author: Matt Harding
Level Up Arcade in Limerick, Ireland, is celebrating nearly 10 years of operating with their tech provider Semnox Solutions. Their arcade features about 60 games powered by Semnox’s RFID tap-to-play Lumin game readers. “Before we decided to switch arcade systems, we spent a significant amount of time researching different providers and weighing our options carefully,” said Alan O’Grady, the director at Level Up Arcade. “What stood out with Semnox was not just the technology, but how straightforward they made the entire process. We were able to transition without disrupting our operations or our customers’ experience, which was huge for us.…
AAMA’s FEC Connect will be at their FEC of the Year – Star Lanes Polaris in Columbus, Ohio – from May 4-5. Those still interested in registering may do so by April 30. Organizers call it “the event for both new and seasoned family entertainment center operators looking to elevate their business.” What better than an exclusive, behind-the-scenes look into the award-winning FEC to learn the secret to success? From operations and attractions to revenue strategies and guest experience, attendees can connect with and learn from the best at FEC Connect. Click here to register or visit www.coin-op.org for more details…
Veteran amusement industry sales leader Brian Conway has joined TouchMagix as their new national sales manager for North, Central and South America. He brings nearly three decades of experience to the role. “TouchMagix is bringing some of the most exciting and innovative products in the industry right now,” Conway said. “I couldn’t be more energized to represent this brand and get these experiences in front of operators across the country.” Added the company’s COO Varun Mahajan: “We are incredibly excited to welcome Brian Conway to TouchMagix. Brian’s strategic acumen and his focus on delivering outstanding customer experiences align well with…
Two Lazy Dogs, a bar and grill with arcade games, darts, pool, foosball and a TouchTunes jukebox, will have a ribbon-cutting ceremony today, April 27, at 6 p.m. KDVR reported that the business will have a dog theme, as its name indicates, and host adoption events and offer free beer Thursdays – if they drink it out of a dog bowl, that is. For a look at the full food and drink menu, visit www.twolazydogs.com.
The former DEAL Dubai trade show is now the Entertainment & Leisure MENA (Middle East/North Africa). They’ve scheduled their 2027 event for Jan. 12-14 at the Dubai World Trade Centre. The trade group focuses on family entertainment and indoor attractions, esports, digital entertainment, XR attractions, outdoor attractions, rides, waterparks and more. They bring together operators from across the Middle East, Africa and India each year. You can learn more at their new website, www.enlmena.com.
The experiential art and entertainment center AREA15 in Las Vegas will be celebrating Star Wars Day (“May the Fourth”) and Cinco de Mayo next week. A play on the iconic Star Wars “May the force be with you line,” May 4 is recognized as Star Wars Day and AREA15 will offer themed cocktail specials and screenings of three Star Wars films starting at 4 p.m. that day. On May 5, Cinco de Mayo, they’ll celebrate with a special bar crawl from 4-9 p.m. throughout their facility. Learn more at www.area15.com.
In coin-op for more than 50 years, the director of business development at J&J Amusements and leader of SMART Software – Sam Westgate – is in the Amusement Industry Hall of Fame. He began his journey just before his 17th birthday at Williams Enterprises and rose through that organization to become general manager and shareholder, helping transform them from a regional business into a successful multi-state company. Leading up to the passage of video gaming in Illinois, he was appointed as ICMOA’s liaison to the Illinois Licensed Beverage Association, where he educated ILBA members statewide on the benefits and significance…
TouchTunes has reported that Sam Zammuto, a leader and innovator who joined Arachnid in 1982 as part of the original “A Team,” is now officially retired after his nearly 50 years in the industry. Zammuto discovered his love for darts while in England during his U.S. Air Force service. In 1977, he launched the first-ever electronic dart league with TBI Games – “a pivotal moment that helped transform darts from a casual pastime into a structured, competitive and widely accessible sport.” Since 1982, he’s played a critical role in growing Arachnid and the broader darts community – expanding league play,…
Betson Enterprises’ Brittannie Betti was introduced as AMOA-NY’s Woman of the Year on April 22 at a ceremony at Benjamin Steakhouse in New York City. Accepting the award, she said: “Tonight is just not about me, but about all of you in this room who have helped me to get to where I am through all of your support.” She thanked her family, “who have always been my biggest cheerleaders when it came to my ambitions.” And she recognized Bob Geshine for his mentorship. “I could only imagine to be as smart or have as much business acumen as he does…