Close Menu
  • CURRENT ISSUE
    • Cover Story
    • Profiles – Companies, Products & People
    • Spotlight Feature
    • VR Spotlight
    • Favorites & Special Reports
    • Bob Cooney Special Reports
    • Editorial
    • Datebook
    • Columns
      • Q&A with AMOA
      • Q&A with AAMA
      • NOW TRENDING by Howard McAuliffe & Nick DiMatteo
      • George McAuliffe’s GAMEROOM GURU
      • Adam Pratt’s ENDGAME
      • Jack Guarnieri’s JERSEY JACK
      • Beth Standlee’s PARTY PROFESSOR
      • Clint Novak’s PRIZE PATROL
      • FUN ACROSS AMERICA
      • Frank Seninsky’s FRANK TALK
      • Tom Fricke’s REDEMPTION & THE LAW
      • Randy White GUEST ESSAY
  • INSTANT REPLAY
  • PODCASTS & VIDEOS
    • The RePlay Podcast
    • Machines, Myths & Legends
    • Older Audio/Video Archive
  • GET REPLAY
    • Subscriptions
    • Sample Copies
    • Order Back Issues
    • Index
  • ABOUT
    • About RePlay Magazine
    • Meet the Team
    • Cookie Policy
  • LINKS
  • CONTACT
Facebook X (Twitter) Instagram
Trending
  • Foundations Next Week Featuring Industry Experts
  • Arachnid’s Mike Gannon Retires After 42-Year Career
  • Jim Hines Returns to Univest
  • Betson Part of Huge Install at Elston Electric
  • Hippie Fish Mini-Golf FEC Now Open in Gulfport
  • First National Darts Day Rousing Success for BullShooter
  • VNEA Names Mike Wiltse New Executive Director
  • QubicaAMF Launches New Scoring System
X (Twitter) Facebook RSS Instagram YouTube
RePlay Magazine
  • CURRENT ISSUE
    • Cover Story
    • Profiles – Companies, Products & People
    • Spotlight Feature
    • VR Spotlight
    • Favorites & Special Reports
    • Bob Cooney Special Reports
    • Editorial
    • Datebook
    • Columns
      • Q&A with AMOA
      • Q&A with AAMA
      • NOW TRENDING by Howard McAuliffe & Nick DiMatteo
      • George McAuliffe’s GAMEROOM GURU
      • Adam Pratt’s ENDGAME
      • Jack Guarnieri’s JERSEY JACK
      • Beth Standlee’s PARTY PROFESSOR
      • Clint Novak’s PRIZE PATROL
      • FUN ACROSS AMERICA
      • Frank Seninsky’s FRANK TALK
      • Tom Fricke’s REDEMPTION & THE LAW
      • Randy White GUEST ESSAY
  • INSTANT REPLAY
  • PODCASTS & VIDEOS
    • The RePlay Podcast
    • Machines, Myths & Legends
    • Older Audio/Video Archive
  • GET REPLAY
    • Subscriptions
    • Sample Copies
    • Order Back Issues
    • Index
  • ABOUT
    • About RePlay Magazine
    • Meet the Team
    • Cookie Policy
  • LINKS
  • CONTACT
RePlay Magazine
You are at:Home»INSTANT REPLAY»AMI BUYS NSM

AMI BUYS NSM

0
By RePlay Editor on February 9, 2017 INSTANT REPLAY

AMI BUYS NSM

Most Prominent European Jukebox Maker Is Now Part of the AMI Entertainment Network

AMI Entertainment's CEO/President Mike Maas
AMI Entertainment’s CEO/President Mike Maas

In a surprise Feb. 9, 20017 announcement, AMI’s CEO/President Mike Maas revealed that his company has purchased the assets of the NSM Music Group Ltd. and will continue their European manufacturing and marketing activities in an uninterrupted fashion. Clearly, however, design synergy between the two jukebox producers will happen downstream, as might certain changes in personnel and distribution.

At present, Maas intends to keep everything in place in the European market, as well as in the U.S. where Tony Lantz and his staff have been selling and servicing a modest number of NSM machines from their offices in Elmhurst, Ill. NSM’s European headquarters are in Leeds, England, while the machines are produced in Leicester. Martin Agabeg remains General Manager of NSM, reporting directly to Maas.

TonyLantz 2017
NSM Music’s U.S. VP of Operations Tony Lantz

“NSM in Europe has pioneered the evolution and distribution of jukeboxes across that continent since 1951,” Maas declared. “This is an extremely popular brand in Europe and enjoys a top-notch fan following among operators there,” he added. The acquisition complements AMI’s own sales activities in that market: “It’s a great fit any way you look at it,” he stated, “and will pave the way for many exciting new products for European customers.”

“AMI plans to continue with NSM’s successful business approach in the U.K., with increased investment in providing operators with better products and services,” declared Agabeg. NSM’s principle owner Dr. Gurbakhash Sanghara has now become a “transitory consultant.”

The company is presently producing four wall-mount digital models: The Icon2, Icon Lite, Fusion and The Storm.

Regarding digital music titles, Maas said there is no way to transition songs between Europe and America, and further, that different songs and tastes exist making that largely a moot point. “Europe and the U.S. have completely different licensing processes,” Maas advised. “Licenses are not transferable.”

The AMI chief said he’s well aware that the NSM office in Chicago has sold a “small” number of jukeboxes directly to locations, apart from marketing to operators in the traditional way. “As you know, AMI sells to operators via distribution, period. That’s what we do and how we do it,” stated Maas. “NSM’s Elmhurst office does have service contracts with some locations which we intend to honor because all that came with the acquisition. That should be clear to anyone.”

NSM as a jukebox manufacturer sprouted in the Rhineland of Germany where in the ’50s, three tradesters named Nach, Schulze and Menke (NSM) began producing coin-operated phonographs. The organization also produced a line of wall-mount gaming machines called Rotomint. They eventually opened up a warehouse and service presence on the East Coast of the U.S. to serve a distribution network they established here. But when digital music came along, their ability to compete against such as TouchTunes and Rowe (which became AMI) was stunted, though they have maintained a modest business at Elmhurst.

arcade cabinet Dynasty Warrior Japan Koei Tecmo Wave pay-per-play Virtual Reality VR Arcade VR Sense
Share. Facebook Twitter Pinterest LinkedIn Tumblr Email
Previous ArticleVR Arcade Cabinet to Debut at Japan Amusement Expo
Next Article Scott Heit Joins Elaut/C2C Team

Related Posts

Foundations Next Week Featuring Industry Experts

Arachnid’s Mike Gannon Retires After 42-Year Career

Jim Hines Returns to Univest

Comments are closed.







RePlay Logo

RePlay Magazine is a monthly trade publication covering the game center and route business. Since 1975, RePlay has been reporting on the equipment, people and trends that have made "coin-op" a fun and exciting business.

Get the FREE Instant RePlay Newsletter

Sign up and receive newsletters to keep you in the know.


© 2025 RePlay Magazine - All rights reserved. For permission to reproduce content, email editor@replaymag.com.
  • About
  • Privacy
  • Contact

Type above and press Enter to search. Press Esc to cancel.