VR Attracts Big Franchises – Fruit Ninja – VR Arcade Conference Podcast #5

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Michael Dresner, CEO of Brand Squared Licensing, an agency that represents the wildly popular Fruit Ninja game, chats with Bob Cooney about the VR space and the game property (one in every seven mobile devices on the planet have Fruit Ninja on it). Listen as he discusses why he believes there’s a benefit to VR operators to put a licensed property like Fruit Ninja in the mix and how content providers are viewing this licensing opportunity.

 

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