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FOX NEWS BROADCASTS LIVE FROM STERN PINBALL

(posted Wednesday, May 7, 2008 -- 7PM)

Fox News Television broadcast live on April 30 from Stern Pinball’s factory in Melrose Park, IL. The show was broadcast over the national and local Chicago networks.

The Fox Business Report went live at 6AM as reporter Jeff Flock interviewed Gary Stern next to a row of Indiana Jones pinball machines on Stern Pinball’s factory floor. Gary discussed the game, as well as the history and future of pinball. There were subsequent live broadcasts from the factory floor throughout the day, as Jeff interviewed Indiana Jones game designer John Borg and Disney’s Pirates Of The Caribbean game designer Dennis Nordman. Software engineer and champion pinball player Lyman Sheats demonstrated the Indiana Jones pinball by playing a ball for the camera.

“The public loves pinball and the news media knows it,” said Stern. “This type of reporting generates more demand for pinball to play and buy. Folks are looking for places to play.” To view the National Fox News report, visit http://www.foxbusiness.com and search for Stern Pinball.

BIG BUCK BOWL BEGINS TODAY

(posted Wednesday, May 7, 2008 -- 4PM)

The Play Mechanix May national tournament for Big Buck Hunter Pro Online begins today. The Big Buck Bowl tournament will run from May 7-27 with 52 winners walking away with over $2000 in prize winnings.

Big Buck Bowl is the second nationwide monthly tournament for Big Buck Hunter Pro Online, now that the successful beta test has ended. Keenan Hughes was the winner of the Caribou Classic tournament that ran in April. The 2nd and 3rd place winners were Matthew Budzisz and Cynthia Bingham, respectively.

Dave Snipes, the CoinUp manager for Play Mechanix, is looking forward to the results from the May mêlée. “Over 17,000 players have already created tournament accounts and we are sure to see some great scores,” he said. “We have a rabid fan base and we are thrilled to see Big Buck Hunter Pro cabinets make the jump to online every day, which allows more players to join the online nation.”

If you have any questions about the CoinUp network, contact Snipes at dsnipes@playmechanix.com or by phone at 630/942-1070 ext-131.

MERIT ENDS PRODUCTION OF 17” AURORA

(posted Tuesday, May 6, 2008 -- 7:30AM)

Merit Entertainment says it will stop offering its 17” Aurora as of July 1, 2008. However, the company will continue to support the unit well into the future. Merit will continue sales of the 19” Aurora. While the 17” Aurora has been consistently earning well, the 19” steadily beats it by 11% or more, the factory claimed.

“With the Aurora, we developed both 17” and 19” screens to offer choice to our operators but the market has dictated that the 19” is what players and locations want,” said Bob Mills, Merit’s VP of Sales. “Those operators who have had success with the 17” Aurora should get their orders in to their authorized Merit distributors before the end of June to take advantage of our limited supply of those models.”

ECAST CONCLUDES HORNITOS PROMOTION

(posted Tuesday, May 6, 2008 -- 7:30AM)

Ecast recently completed its “Perfect Combination” interactive promotion for Hornitos Tequila, which is part of the Sauza family. The special promotion, which ended on Cinco de Mayo (May 5), was designed to effectively reach and interact more intimately with tequila aficionados.

While using Ecast to browse and choose songs, consumers were presented with a variety of touchable ads. Each lead to a custom, full screen micro-site designed for interaction with the brand in an engaging way. For example, consumers could search and view a variety of Hornitos signature cocktails and recipes, including the Hornitos Añejo & Cola, which was subtly animated with rising bubbles for added visual appeal.

The touchscreen network also featured interactive games available on the micro-site. In Smash the Piñata, consumers selected their weapon of choice –a wiffle ball bat, nunchucks or a fly swatter – and then attempted to hit a moving target and damage the piñata. With each successful strike, the piñata sported a band-aid, then a neck brace and was eventually broken apart by Hornitos tequila bottles.

“Ecast gives Hornitos a dynamic and interactive means to reach consumers in the on-premise,” said George Giatzis, Sr. VP of advertising sales at Ecast. “Brands are blown away when they see such a significant increase in product sales during the campaign on our network. Hornitos has done a stellar job of leveraging Ecast to create the kind of engaging experience that keeps the brand top of mind during and after the bar experience.”

The Hornitos campaign appeared on Ecast’s network in bars and nightclubs in Dallas, Austin, Houston, Chicago, San Francisco, Los Angeles and Denver.

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ROCHETTI JOINS BAY TEK

(posted Friday, May 2, 2008 -- 7:30PM)

Former Sega topper Rick Rochetti has joined the sales and marketing team at Bay Tek Games. Rick brings with him over 28 years experience; his career began on the distribution side at Bally Midwest. He went on to video game manufacturer Taito Corp., and then joined Hajimi Satomi and other industry veterans in founding Sammy U.S.A. After the merger between Sammy Corp. and Sega Amusements, Rick served as Sega’s president and is accredited for years of consistent growth under the Sega umbrella.

Joining Bay Tek as Director of Sales and Marketing, Rick will lead all sales and marketing efforts while helping form the direction of Bay Tek’s product portfolio. The 31-year-old organization currently offers a mix of ticket redemption games and merchandising games. The company is on the cusp of releasing Big Bass Wheel, a large format skill stop. “I am extremely honored and excited to become part of the Bay Tek team and the reputable history they have. It’s hard to find an organization with such character and integrity that delivers great product,” said Rochetti.

During this transition, Rob Ozarowicz will be redefining the Inside Sales position to encompass much more than it ever has before. With 10 years of industry experience, Rob will be the link between production and sales. His knowledge of the industry and customer base will allow him to help customers work through opportunities that arise and ensure Bay Tek fulfills its customers needs.

“We are very excited for what the rest of 2008 has in store, we have an impeccable team on staff with product that I’m very proud of,” said CEO Larry Treankler. Rochetti may be reached at 847/778-0303 or rrochetti@baytekgames.com and Ozarowicz may be reached at 920/822-3951 ext. 1701 or rozarowicz@baytekgames.com.

ROCK-OLA GOES GREEN

(posted Friday, May 2, 2008 -- 7:30PM)

Rock-Ola wrapped up the “green conversion” of its Torrance factory last month just in time for Earth Day on April 22. The facility’s prominent new green awnings are a sign of the environmentally conscious changes taking place inside the renowned 70,000 square foot factory.

Throughout the Rock-Ola headquarters and factory building, all standard fluorescent light fixtures—almost 1,700 plus emergency exit signs—have been replaced with high-efficiency fluorescent tubes and computer-controlled electronic ballasts. Service for the conversion was provided by California Edison, who also picked up three-quarters of the cost of replacement. In exchange, California Edison can draw down 10% of Rock-Ola’ s power during peak summer usage hours, helping to offset power needs in other parts of the state.

“It’s a win-win for Rock-Ola and the environment,” beamed CEO Glenn Streeter. The conversion is estimated to pay for itself in energy cost savings within 11 months and lighting expenses are estimated to be 40% of the cost prior to the new lighting hardware. In addition to the cost savings, the new system provides significantly more light than the older conventional fixtures.

FECS TO FOCUS MORE ON FOOD

(posted Tuesday, April 29, 2008 -- 4PM)

The FEC industry is going through a transformation, says RePlay columnist Frank Seninsky, as modern families shift their focus from seeking out pure leisure experiences to expecting some added entertainment value to their everyday choices, such as dining.

“The outside of home family entertainment industry is not growing but it is evolving,” Frank told RePlay as part of an extensive interview that will be published in the June issue. “The restaurant industry is growing as families have even less time to be home together due to fast paced and disjointed schedules. What people want is a place to eat that also has an entertainment and experience included. That is where the FEC industry is moving towards: FECs are seriously getting into the food business and restaurants are looking for profitable ways to get into the FEC business. And they all want a piece of the birthday party market.”

Frank’s interview as well as a number of other special features and columns will appear in a special FEC section of the June issue. Look for more previews of this special issue throughout this month at Instant RePlay.

TOUCHTUNES TEAMS UP WITH ROCK THE VOTE

(posted Tuesday, April 29, 2008 -- 4PM)

TouchTunes Corp. recently announced a partnership with Rock the Vote, a nonprofit and nonpartisan organization dedicated to engaging and building political power for young people. Starting this week, 20,000 TouchTunes digital screens will feature Rock the Vote branded banner ads and an interactive Rock the Vote survey. This campaign will give TouchTunes users information on voter registration and the opportunity to get involved in the political process. Users can voice their opinions on a variety of social and political issues surrounding this year’s presidential election, regardless of their political leanings.

The survey will present TouchTunes users with a series of questions that range from the serious, “Which issue is most important to you?” to the more lighthearted, “Which candidate would you most like to have a beer with?” Participants can also enter their email address directly on-screen to receive voter registration information, furthering Rock the Vote’s goal of getting young people involved in the political process. This will be the first of two Rock the Vote surveys featured across the TouchTunes network leading up to the presidential election in November. TouchTunes will also work with Rock the Vote to create a Rock the Vote custom playlist, which will feature music from artists who support their mission.

“Rock the Vote uses music, popular culture and new technologies to motivate and engage young people in the political process,” said Heather Smith, executive director, Rock the Vote. “The TouchTunes network leverages these touch-points and is a unique platform to ask young voters about the issues they care about most and register them to vote.”

“We are proud to partner with Rock the Vote and support their efforts to get young people of all political parties involved,” said Ron Greenberg, TouchTunes CMO and senior vice president of digital media. “Our national network of over 30,000 digital interactive music systems offers Rock the Vote a perfect way to achieve its core mission. It’s a great example of our ability to reach and influence millions of 21-34 year-olds in social settings in an entertaining and engaging way.”

TOUCHPLAY SUIT HEADED TO COURT

(posted Tuesday, April 29, 2008 -- 4PM)

Iowa has already settled lawsuits with three former TouchPlay operators, after suddenly pulling the plug on the state sponsored tavern gaming system two years ago. But it looks like a group of operators, distributors and manufacturers who were hoping to reach a similar settlement in their collective lawsuit may have to seek their own justice in a court room. TouchPlay was a video pull tab game that was run by operators in conjunction with the Iowa lottery.

The Des Moines Register reported late last week that negotiations between the state and 79 companies have failed to reach a settlement, and a trial is set for September 8. “The lawsuit does not specify a dollar amount, but some officials have speculated potential damages against the state could be as high as $900 million,” reported the paper. “The businesses involved in the lawsuit had controlled about 40 percent of the 6,700 TouchPlay machines in Iowa. The Legislature pulled the plug on the games on May 4, 2006, after a public furor over their widespread availability.”

STERN FEATURED IN NEW YORK TIMES

(posted Friday, April 25, 2008 -- 2:30PM)

Stern Pinball, the world’s last factory producing commercially operated pinball games, was featured in today’s New York Times online, including a multi-media slide show presentation of the Melrose Park, IL, factory located just west of Chicago. The article examines the decline of commercial pinball, the subsequent rise of home sales and the universal appeal of what some see only as a retro novelty. Quoted alongside Stern factory president Gary Stern are pinball aficionados Tim Arnold of the Pinball Hall of Fame and Roger Sharpe, a former game designer and pinball historian. “Everybody thinks of it as retro, as nostalgia,” Sharpe told the Times. “But it’s not. These are sophisticated games. Pinball is timeless.”

Stern, described as the "wise cracking...last pinball machine magnate," echoed those comments. “It’s a bat and ball game,” he said. Check out the story and interactive slide show at http://www.nytimes.com/2008/04/25/us/25pinball.html.

In a related item, Sharpe was recently profiled by game writer Doug Elfman in a widely syndicated piece about the release of a video, The Pinball Hall of Fame: Williams Collection, recently put out for Nintendo’s Wii system. Describing how Sharpe single-handedly saved pinball against gambling laws in the 1970s, Elfman writes: “The chief witness was Sharpe, a one-time managing editor of GQ magazine. With a Tom Selleck mustache, he walked into courtrooms, pointed at the shots he vowed to pull off, a la Babe Ruth, and flipped them perfectly.”

AUGUSTANA TEAMS UP WITH ECAST FOR PROMOTION

(posted Friday, April 25, 2008 -- 2:30PM)

Piano-driven pop

band Augustana is premiering their upcoming album on the Ecast network. Beginning this week, Augustana’s “Can’t Love, Can’t Hurt” went live across Ecast’s more than 10,000 nationwide venues nearly one week before its release in stores. To drive music plays of the album, it appears in proven promotional features including Ecast’s Just Added playlist as well as an artist-dedicated interactive video loop and the Ecast New Releases video loop, which are seen by a half million music enthusiasts each week.

Since their 2003 debut album, Augustana has been gaining traction with the help of Grammy winning producer Stephen Short, exclusive promotions and the MySpace social network. In 2005, their hit single “Boston” from “All the Stars and Boulevards” sold one million copies, and the album reached #1 on the chart. They have also toured with arena-packing bands including Counting Crows, the Goo Goo Dolls and Snow Patrol.

“Like many bands today, Augustana has built substantial buzz using online vehicles such as MySpace,” says Lisa Tiver, SVP business affairs, Ecast. “The Ecast music network is an excellent complement to any online promotional campaign, targeting young adult influencers when they are out of home, having a good time and actively engaged with the music experience.”

H. BETTI SETS 8TH GOLF BENEFIT FOR JUNE 4TH;
NEW WEST COAST OFFICE TO OPEN NEXT WEEK

(posted Friday, April 25, 2008 -- 2:30PM)

Betson Enterprises announced that the eighth annual H. Betti Industries Golf Outing will be held on June 4 at the scenic Beaver Brook Country Club in Annandale, NJ. The Wednesday event begins at 11:30 AM with registration and lunch, a shotgun start at 12:30 PM with cocktails at 5:30 followed by dinner. Proceeds from HBI’s annual golf outing traditionally benefit Tomorrow’s Children Fund, but last year all proceeds were donated to Sam Cureton, a long time Betson employee who became disabled last year. Last year’s outing drew more than 80 participants who helped raise over $10,000.

This year, however, most of the tournament proceeds will be donated to Giuseppe Cirillo, a 32-year Betson veteran who is on disability leave, and may be unable to return to his job. The contribution to Cirillo will be used to help with his medical expenses. For further information on registering for this year’s golf outing, please contact Joe Ingui at jingui@betson.com or Brian Murphy at bmurphy@betson.com or by calling Betson’s headquarters at 201/438-1300. Contributions, prizes and hole sponsorships are welcome. To download the mail-in registration, go to www.betson.com.

In other Betson news, their west coast distribution office located in South San Francisco, Calif., is also relocating their facility to Hayward, California. The dealership’s current location will be closed today to facilitate the move and will reopen at its new address, 3470 Depot Road Hayward, California 94545, on Monday, April 28. The new location can be reached toll free number 800/526-7906 or 510/293-9127.

FANTASY ENTERTAINMENT OFFERS PORTABLE BOOTH

(posted Tuesday, April 22, 2008 -- 4PM)

Fantasy Entertainment, the largest operator of electronic self-service photo imaging systems in North America, has announced a new entry to its product line, a multi-product portable photo booth designed with new features of special interest to rental companies. The unit will be shipped in July 2008, and customers can get 0% financing through Firestone Financial.

“Our portable photo booth is an exciting new design with features that make it unique in the industry,” says Dale Valvo, Fantasy Entertainment’s President and CEO. “Now, the fun, spontaneous photo booth experience can be offered by a host of new service providers at locations where a full-sized photo booth may not be practical. We’re very pleased with the final design and how well it’s been received. It was important that we have a look and feel that works in both formal and informal settings, as well as a road-worthy product that’s easy and fast to set-up and tear down. Because of its unique design, no tools are required and assembly takes approximately 20 minutes.”

Casey Cammann, VP of Business Development, said the new unit is also versatile. “Depending on the needs of their clientele, our rental partners can offer traditional Foto Fun Strips, our unique 3-dimensional Foto Cube, or an artist rendering using Portrait Studio. With this mix of outputs, the portable booth will be as appealing for weddings and corporate events as it is for children’s parties.”

The portable booth’s outputs can be customizable through the use of Fantasy’s exclusive web-based Graphic Design Tool. “This tool provides tremendous flexibility so that our rental partners can customize each photo output to their customer’s exact specifications,” says Cammann. "Professionally designed graphics from our extensive library can be personalized with a text overlay, or customer-supplied graphic design or logo can be used. Then, the finished design is saved and imported into the booth using USB flash memory.”

SACOA SPREADS ITS WINGS

(posted Tuesday, April 22, 2008 -- 4PM)

The Sacoa PlayCard system, which is developed by the firm’s game facility management mavens in Argentina, continues to find a following across the U.S. Of late, the system has found new homes in the following locations: Bayville Adventure Park, Bayville, NY; Columbus Zoo, Columbus, OH; Dave and Busters in Plymouth Meeting, PA, and Tulsa, OK; Family Entertainment Group locations in Cincinnatti, OH, Omaha, NE and Danvers, MA; Incredible Pizza stores in Memphis, TN and El Paso, TX; Monduce Six Flags Over Texas, TX; Pizza Putt, Varre, VT; Prime Time Amusements Universal Orlando Resorts (Portofino Bay Hotel, Royal Pacific Hotel, Hard Rock Hotel), Orlando, FL; Sega GameWorks in Tucson, AZ and Harrisburg, PA; and Strike Holdings, Cupertino, CA.

FAST AND FURIOUS DRIFT KITS READY

(posted Tuesday, April 22, 2008 -- 4PM)

Betson Enterprises reports that The Fast and The Furious Drift video driver is now available as a full conversion kit. This full conversion kit featuring a Dell PC with pre-loaded software will allow operators to convert some of their older driving games. With just a screwdriver and drill, operators can easily convert any Cruis’n USA, Cruis’n World, Cruis’n Exotica, California Speed and Off Road Challenge into a Drift. A full graphic package included in the kit, will give that old cabinet a brand new look.

TOUCHTUNES HOSTS OAB IN THE BIG EASY

(posted Thursday, April 17, 2008 -- 10AM)

TouchTunes Music is hosting its annual operator advisory board meeting this week in the French Quarter of New Orleans, LA. Operators traveled in from across the U.S. for the annual get together in which they discuss product development and strategy, away from the hubbub of a national trade show and without the pressure of a more sales-oriented meeting. About two-dozen operators are attending the event.

“The ability to sit down one on one with the CEO of a manufacturing company is invaluable for me, and for the manufacturer, I believe,” said one operator of a large Midwestern route in attendance at the event.

Items on the agenda include the upcoming rollout of PlayPorTT, the factory’s handheld gaming platform for on-premise locations, and the development of TouchTunes’ interactive advertising strategy, which they announced publicly at this spring’s ASI show in Las Vegas.

“A product like PlayPorTT could transform the industry as much as the digital jukebox itself,” said an OAB operator attendee. “It’s a product that will require reconditioning on the part of operators; they have got to think about doing business a completely different way than they have before.”

The first day’s meeting concluded with an elegant Creole dinner overlooking New Orleans’ historic Jackson Square. TouchTunes’ OAB sessions will continue through Friday.

MOVIE DETAILS PINBALL 2000 EFFORT

(posted Thursday, April 17, 2008 -- 10AM)

Tilt: The Battle to Save Pinball, a 60-minute documentary by Greg Maletic, was recently released on a two-disc DVD. The film tells the story of Pinball 2000, a breakthrough attempt at resuscitating pinball that failed just at the moment many thought it would succeed. Not just for pinball players, Tilt is a compendium of interviews with legends of the pinball industry, plus photos and recordings of the best games the industry has produced. There are nearly seven hours of bonus materials, including a video tour of the Williams pinball factory weeks before its closure, an audio panel discussion with Pinball 2000 team members, footage of unreleased prototype pinball games, an extended interview with industry legend Steve Kordek and more. For further information, visit www.tilt-movie.com.

SULLIVAN TO HEAD UP ECAST’S LA MEDIA OFFICE

(posted Monday, April 14, 2008 -- 7PM)

Ecast has hired top sales performer Erin Sullivan to head up its Los Angeles sales office. She will work with agencies and brand-marketers throughout the west coast as well as develop new business and cultivate leads for Ecast. Sullivan comes to Ecast from Oxygen Media, where she served as the director of west coast sales. “Erin’s accomplishments cultivating new business and significantly growing ad sales billing at each of her previous positions prove her star selling power,” said George Giatzis, Sr. VP of sales of Ecast. “She approaches her business intelligently and enthusiastically which endears her to clients as well as the members of her sales team.”

Prior to her role at Oxygen, Sullivan served as the manager of west coast ad sales at Paramount Advertiser Services, and successfully launched the Los Angeles sales office for Paramount syndication, websites, cinema sponsorships and fee spots. As the top performer in new media sales, she doubled the region’s billing, totaling $7 million in revenue.

In addition to an impressive sales performance record, Sullivan brings extensive industry knowledge to her role at Ecast. For eight years, Sullivan directed all media buying and planning efforts, including Agency of Record, for a $400 million budget across 37 brands as the assistant media director at the Leo Burnett Company. With a career spanning 20 years, Sullivan has sported several different hats including media buyer and planner, media supervisor, and assistant media director before transitioning to advertising sales 10 years ago. Sullivan earned her B.A. in Journalism from the University of Wisconsin.

AMOA TO ESTABLISH SHROYER SCHOLARSHIP

(posted Monday, April 14, 2008 -- 7PM)

AMOA says plans are moving forward to honor Illinois operator Ray Shroyer, a long-time director and association VP, who died on March 8 after a long battle with cancer. “A scholarship in his name will be created for the upcoming Class XIV of the AMOA-Notre Dame Management Program, an initiative that Ray championed throughout his tenure as an AMOA leader,” the association reported in its most recent e-mail newsletter Off the Top.

The $2,500 scholarship will cover tuition and materials for a participating student in the group now forming for the program to be launched October 17- 20, 2008 at the Continuing Education Center on the South Bend, IN, campus of the University of Notre Dame. For more information, contact Lori Schneider at 800/937-2662 or via email at: lschneider@amoa.com.

TOUCHTUNES JOINS FORCES WITH LOCAMODA

(posted Friday, April 11, 2008 -- 9PM)

TouchTunes has partnered with LocaModa, a technology company providing a mobile social platform that connects consumers’ favorite online networks and out-of-home locations to extend the digital jukebox experience to mobile consumers and social networks such as Facebook, MySpace and Twitter.

The partnership between TouchTunes and LocaModa will allow patrons to use their mobile phones to interact with flat panel screens driven by the TouchTunes jukebox’s media server.

Applications will feature fun, engaging content such as information about the music playing on the jukebox, user generated content and even patron photos via their social network profiles. All interactions can also be displayed as data feeds on social networks. Online users will be able to view and participate in the activity at their favorite locations, for example: they can see who has “fanned” the location, who is actually there, what music is currently playing, and they can even “gift” songs to friends at that location.

“LocaModa’s platform enables our jukeboxes to be the new media intersection of entertainment, digital out-of-home, Web and mobile,” said TouchTunes CEO Art Matin. “With LocaModa, we give our customers the ability to interact using their mobile phones, and we extend our reach to new audiences via social networks. It’s clear that richer, wider and more measurable interactive user engagement will help monetize new advertising channels for TouchTunes and our operators.”

Because user messages and brand content can be displayed both online and on-location, advertisers can easily extend their brand’s reach and multiply the number and value of their impressions.

“This is the start of a revolution in the out-of-home music and games experience, one in which users have even more control of the media around them. There are clearly huge untapped opportunities to bring the power and scale of the Web to out-of-home locations and we’re excited to be the connective tissue between the world’s largest digital jukebox network and the Web’s largest social networks,” commented LocaModa CEO Stephen Randall.

LocaModa’s social platform enables people to access and control media in their favorite places, bringing location experiences to the web and web experiences to locations. LocaModa connects people in bars, cafes, colleges, public spaces and conferences. The company is privately held, headquartered in Massachusetts and founded by Stephen Randall, a former EVP/Founder of Symbian. True to its global vision, LocaModa is internationally backed by Dace Ventures in USA, Mahindra Group in India and Sumitomo Corporation of Japan, via its US-based strategic investing arm, PresidioSTX. For more information on LocaModa, please visit www.locamoda.com.

BETSON HIRES BRIAN MURPHY AS MARKETING MANAGER

MERIT’S 2008.5 SOFTWARE HITS THE STREET

(posted Wednesday, April 9, 2008 -- 7PM)

Merit Entertainment has begun shipping its 2008.5 software for ION and Force platforms. This upgrade includes two former Sneak Peek games plus new and enhanced content to refresh the ever-popular trivia and photo games. For MegaNet-connected machines, there will be four additional Sneak Peek games arriving in the coming months. There are also several under-the-hood improvements contained in this release.

The 2008 Sneak Peek games Beer Pong 21 and Luxor 2 are now available for the first time to everyone with this software release. In Beer Pong 21, players test their skill and accuracy while clearing 21 Beer Pong cups before time runs out. Fast-paced game play and stunning graphics are sure to make it another Megatouch crowd-pleaser.

Luxor 2 takes players on a mystical journey through ancient Egypt. The non-stop action, killer power-ups, and hundreds of gorgeous levels will draw players in huge numbers, resulting in a booming cashbox for operators.

The next round of Sneak Peek games for MegaNet-connected operators kicks off in the coming months with the Vegas chip-counting game Lucky 11’s. The solitaire-inspired card game Spider Kings and its symbol version 13 Spiders will follow soon after. Chainz 2 Puzzler, a tricky and challenging twist on a Megatouch favorite rounds out the roster.

Additionally, 22 classic Megatouch games such as Trivia Whiz, Photo Hunt, and Hollywood Match have been updated with fresh questions, puzzles and photos. MegaNet operators will also continue to receive regularly updated new images for Penthouse-branded games.

Enhanced system features on the 2008.5 software include improved clip art scaling on operator advertising screens, eye-popping Luxor 2 graphics on machines utilizing an ION Turbo Boost Kit (free with all 2008 machines), and complete access to AMI’s full music catalog on all IONs.

I.T. LAUNCHES DESIGN-A-HOLE CONTEST FOR PLAYERS

(posted Wednesday, April 9, 2008 -- 7PM)

As Incredible Technologies prepares for the 20th birthday of Golden Tee Golf, the company revealed plans today for the 2009 update that include more interactive features and elements, all designed to bring players closer to the game, including a new Design-A-Hole contest.

“We’ve got an enormous amount of new stuff planned for 2009 – everything geared toward keeping the game a relevant part of our players’ lifestyles,” said Brian Jandula, Golden Tee project manager. “We’re kicking things off with a contest that for the first time will give a player a chance to contribute to Golden Tee by actually designing a hole. Players have been sending us suggestions for years – now we’ll see who can come up with something truly special.”

The Design-a-Hole contest asks fans to submit their creations using any medium at their disposal. The company expects to see everything from bar napkins to CAD drawings. “We know there are some very passionate fans out there with some outrageous ideas,” said award-winning game designer Jim Zielinski. “We hope that our fans have fun with this.”

Zielinski (who has designed nearly 2,000 Golden Tee holes in his distinguished career) and his partner Larry Hodgson are Golden Tee’s co-creators. They’ll also be the judges who decide which submissions make the cut. Once they choose three finalists, those designs will then be voted on by the public at the game’s website www.goldentee.com. The winner’s design will then be included on one of the 2009 courses. “We’re going to erect a suitable monument to the winner on the course,” said Zielinski. “This is our version of Golden Tee immortality. He’ll be able to point to that hole as his design for the rest of his life.”

The 2009 Golden Tee Live special 20th anniversary update is expected to debut at the AMOA International Expo in Las Vegas in September. The company will be announcing more exciting anniversary promotions and features in the coming months.

10,000 BIG BUCK PROS SOLD; NEW SOFTWARE LAUNCHED

(posted Wednesday, April 9, 2008 -- 7PM)

Raw Thrills and Play Mechanix recently shipped their 10,000th Big Buck Hunter Pro video game. “Distributor orders for Big Bick Hunter Pro are still brisk even after shipping the first machine almost 2 years ago ” said Bob Boals Executive Vice President of Betson Enterprises.

Play Mechanix is continuing to enhance the game with CoinUp, an operator friendly, on-line management system that will allow operators to manage their Big Buck Hunter Pro game cabinets via the Internet. Operators will be able to offer their locations national and local tournaments as well as custom advertising for additional revenue.

“With the addition of CoinUp, an on-line management/tournament system currently under development, we do not foresee the sales of the Big Buck Hunter Pro slowing down any time soon” added Boals. “We anticipate that CoinUp will become the industry standard for on-line, national and location based tournament networking.”

PAUL WILLIAMS JOINS SEGA USA AS PRESIDENT AND COO

(posted Monday, April 7, 2008 -- 7PM)

Sega Amusements reports that Paul Williams, the current Managing Director and COO of Sega Amusements Europe, will assume the position of president and COO of in the United States. In this new, expanded role, Williams will oversee the entire Western arm of the company, effective immediately. He replaces outgoing president and COO Rick Rochetti, who is departing the company.

"Under Paul's leadership, SAE has grown consistently over the past years, despite poor market conditions in the industry," said Tatsuyuki Miyazaki, head of Sega Amusement Overseas Business Divison. "We are excited that he now has the opportunity to bring his strong management skills to Sega Amusements in the US, and we look forward to him guiding the larger company into targeted growth areas."

Williams' approach to leadership in the shifting market will have three main pillars: localizing Sega Japan products for Western markets, developing games locally with local developers that are exclusively tailored for US and European market, and expanding strategically in targeted growth areas. For example, he plans to ensure continued high-levels of customer service in the spare parts and repairs department, as well as the successful development of product video for the FEC and arcade market. In addition, he plans to expand into development of redemption and novelty products for the US market.

"Sega has long been a market leader in the development of innovative high end video games for the arcade and FEC market. However, the operators are having a difficult time at the moment with declining cash box earnings. We need to react to this quickly and develop more cost effective product whilst still being at the very cutting edge of technology. We need to develop product that will give the operators a quicker return on investment and help them drive footfall into their locations. Additionally we need to develop a range of product that is suitable to the bar and street market. It seems to me that Sega is currently only developing product for the tip of the iceberg and we need to focus on the entire iceberg," said Williams

Drawing from over 25 years of industry experience -- including 11 years at SAE -- Williams' day-to-day responsibilities will include driving the strategic direction of Sega Amusement's Machine Sales, Spare Parts & Board Repairs, Customer Service, and Merchandise Divisions in both the United States and Europe. He will be based in the company's Chicago headquarters. In his expanded role, Williams will assume responsibilities previously held by industry-veteran Rick Rochetti, who served as President and COO of Sega Amusements USA for five years, leading the company through the Sega Sammy merger and a period of rapid expansion and growth.

COINSTAR RESISTS DISNEY INVESTMENT CONTROL

(posted Monday, April 7, 2008 -- 7PM)

Coinstar, the parent company of national amusement operator ACMI (a.k.a. Sugarloaf), today said it opposes the appointment of three new directors to its board from the Shamrock Activist Value Fund. Shamrock is an investment firm that owns 13% of Coinstar. The Shamrock fund is headed up by Roy Disney and other members of the Disney family. Shamrock was reportedly seeking to replace three Coinstar directors with representatives from the investment fund.

"Coinstar's highly experienced directors have made significant contributions to the company's growth and success, and Coinstar believes the composition of its board should reflect a diversity of backgrounds and experiences relevant to the company's strategy and goals," the company said in a public statement. "In contrast, Coinstar believes that Shamrock's hand-picked nominees do not enhance the board's composition."

REDEMPTION TOPS ASI DEBUTS

Ticket redemption and novelty games outnumbered other categories two to one in new game debuts at last week's Amusement Showcase International in Las Vegas, according to a booth-by-booth survey conducted by RePlay Magazine. Redemption game releases numbered more than two-dozen, compared to 12 new merchandise or crane games, the next largest category. ASI suppliers debuted eight video games or simulators, four new jukeboxes, four new table games including three from a debut importer and three never-before-seen photo booths.

Show organizers released final numbers for ASI yesterday, reporting overall attendance at 2,694 including 1022 buyers (distributors and operators). There were 134 exhibitors occupying 431 booths and close tot 275 members of the public who reportedly took advantage of an opportunity to tour the show floor on the last day for a nominal fee. AAMA President Mike Rudowicz told RePlay today that attendance was down 10% from last year's show.

"The show looked good and we had a lot of nice product," Mike said. "The people who attended were pleased. Many of the exhibitors had a good show. Attendance was disappointing but that's indicative of the market today as well a the overall economic climate of the times." For more on the show, check out the May issue of RePlay Magazine for a full coverage including a catalog of new game releases.

Betson Baltimore will hold a post-ASI open house on Thursday, April 17, 2008, from noon to 4PM. Following that meeting, the dealership will also host a meeting of operators to discuss the formation of a Maryland state operators association from 5-7 PM. Currently, the House of Delegates in Maryland is reviewing a revised Senate Bill that limits and regulates the value amount of redemption prizes that can be given out by games. The bill, if passed, might adversely affect crane and other amusement games.

"We have tried repeatedly to convince delegates to remove the language regarding minimal prize," said Betson's Larry Wilner. "While not one delegate has come up with any reason to include it they are resistant to change it. So while that particular discussion is not over, it appears the wording will remain. Our concern is what effect this will have on cranes. So we are planning to move ahead to formalize a state association."

Maryland has not had an active state operators' association since the 1960s, Wilner said. The national AMOA has agreed to send a representative to help strategize at the meeting. Call Betson Baltimore for more information or RSVP at 800/296-4100.

Class will be in session next week (April 9-11) at birthday party guru Frank Price's latest two-and-a-half day workshop near Raleigh, NC. Tuition is $499 for one student and $899 for up to three pupils. The workshop will take place at the Comfort Suites Cary, 350 Ashville Ave., Cary, NC 27518; phone 919/852-4318. Students have been universal in their praise of Price's educational session. "Very worth the time and investment," said Scott Slavensky of Skatetown in Rosville, CA. "You need to attend this seminar if you do birthday parties." To learn more or register for the event, call (919) 387-1966 today or log on to www.birthdayuniversity.com.

Ecast has launched "Death & Taxes," a new playlist for its popular Hot Hits music recommendation feature. The playlist automatically appeared on all 10,000-plus Ecast-powered jukeboxes across the nation and showcases 15 songs centered on the theme of the upcoming April 15 tax deadline. The playlist and its attract loop will run from April 2 until April 21, 2008.

"Death & Taxes" is designed to give additional visibility to the Ecast catalog, encouraging single song downloads and boosting cashbox revenue. From more literal song titles like Cheap Trick's "Mr. Taxman" and Tower of Power's "Taxed to the Max" to heartfelt tunes like The Police's "King of Pain" and Beck's "Loser," the list includes recognized artists spanning country, R&B and rock, giving a little tax relief for every one.

"The Death & Taxes playlist taps into thoughts that will be top of mind with all patrons this time of year," said Scott Walker, director of sales and marketing at Ecast. "Thanks to Ecast broadband, we can deliver this playlist to the entire network to give all patrons a little fun at the IRS' expense. But it's really about delivering a compelling juke experience and ultimately that results in superior cashbox earnings."

Namco America recently sent out a service bulletin to warn operators of a potential issue with Jumpin' Jackpot and Jumpin' Fantasy game machines. "It has been brought our attention that while the existing platform on the games are only 1.25' high, in certain locations depending on game location it could become a possible trip hazard," the factory announced. "Therefore, we have manufactured a transition extension to the platform that reduces or eliminates any of these occurrences." Operators currently operating any Jumpin' Jackpot or Jumpin' Fantasy games are advised to take a moment to contact Namco America or your authorized Namco America Distributor to obtain a transition extension for the platform at no charge. If you have any questions, or need any further information, please contact Namco America at 630-238-2248 or email at arcadeinfo@namcoarcade.com.

Last week's Amusement Showcase International (March 27-29) saw lighter attendance than the previous year by all unofficial accounts. Yet exhibitors remained pleased with the business they wrote during the course of the AAMA-sponsored three-day game and prize expo at the Las Vegas Convention Center. "Traffic has been light but we've definitely written orders," said one large exhibitor, summing up many of the comments heard from fellow suppliers. "We'll come back next year, but we'll probably take a smaller booth."

Show sponsors said that pre-registration was down 12%, and that a final tally might not accurately reflect attendance because some showgoers registered at the NAMA vending convention across town at Mandalay Bay. ASI honored NAMA badges. Final numbers on ASI attendance and exhibitors have not been released.

ASI played host to the debut of a handful of new videos, slightly more redemption games and two pinball games from Stern, plus an exciting celebrity game contest of the final day of the show, when exhibits were also opened to members of the general public. The response from members of the public, mostly youngsters and families, was fairly tepid.

Topping news headlines, among other stories at ASI, was TouchTunes Music Corp.'s announcement of its interactive advertising strategy during a luncheon with its operator partners and the unveiling of a new, online, interactive merchandise vending machine from Interactive Vending Corp., which is headed up by industry veteran George Smith. The impressive unit is based in part on patents acquired from uWink Inc.

Additionally, the expo saw a flurry of special events taking place on and off the exhibit floor. They included two days of the now legendary Big Bar, complete with a game-show-style Name That Tune competition; a bevy of educational seminars; and AAMCF charity events including the aforementioned celebrity game tournament, Big Raffle and golf tournament. Look for more updates on the show right here at Instant RePay, as well as full coverage of the show including booth pictures and a catalog of new product debuts in the May issue of RePlay Magazine

Illinois operator Joe Shroyer, who only recently buried his father Ray Shroyer of Metro Amusements in Streator, passed away on Sunday, March 23, after being hospitalized and suffering a fatal blood clot. Joe, who had run his own route in the Chicago area, recently returned to work for his father's company in Streator and was reportedly in the process of taking the helm of Metro in the wake of Ray Shroyer's death, according to friends and fellow operators. "I just talked to Joe on Thursday," said Ed Velasquez of Velasquez Automatic Music in Chicago."I can't believe he's gone too." Viewing will be on Thursday, March 27 from 2 PM to 9 PM, Blake Lamb Funeral Home, 5015 Lincoln Street (located on Rt 53, south of Rt 34), Lisle, IL 60532. The funeral will be held the next morning, Friday, March 28. Time has not been set yet. There will be a procession from Blake Lamb to the church.

Sega Amusements, the game maker, has recently signed up for significant booth space at this fall's IAAPA show, taking place Nov. 17-21 in Orlando, FL."We are continuing to invest in this industry and we are really excited about our arsenal of product for the rest of the year," said Sega sales topper Ron Malinowski. "We have some really good games in the pipeline." Sega will also be showing new games at this week's Amusement Showcase International game convention in Las Vegas.

DUBAI POLICE ARREST SUPPLIER OF PIRATED MERIT PRODUCTS

Merit Entertainment's anti-piracy program scored another victory as officers from the Dubai Police Economic Crimes Department recently arrested an Indian national and seized counterfeit Merit products in a March 18 raid. The raid and arrest were based on the United Arab Emirates Copyright Law of 2002 and netted thirteen suspected IONo update kits and thirty suspected Forceo motherboards. Merit's attorneys from Cedar White Bradley assisted Dubai Police with the raid.

"This was the result of a two month investigation into counterfeit Merit products being sold in the U.A.E," said Robert C. Fay, Merit's Director of Government Relations. "We will continue our investigation regarding the customers of the Indian national and appropriate action will be taken."

Merit's anti-piracy program focuses on enforcing the company's intellectual property rights and has produced strong results in several countries around the world. "The Dubai raid and the raids in China two weeks ago resulted in criminal cases and show Merit's commitment to fighting piracy in any country where our intellectual property rights are violated," added Fay.

Firestone Financial and Global VR have teamed-up to offer EA Sports NASCAR Racing for 8.99% APR financing when you book a loan through Firestone. This program includes Standard, Deluxe and Deluxe Motion Cabinets. "Now is your chance to invest in these games at a low rate and make no Payments for three months," declared Global VR. The term is 24 months and there's a minimum purchase of 2 units to qualify for financing. Operators have until June 30, 2008 to take advantage of this offer. All applicable tax and freight and a $200 filing fee are due up front. To find your local Global VR distributor, visit www.globalvr.com. For finance information, call Firestone Financial's Sales Department at 800/851-1001 or visit www.firestonefinancial.com.

Frank Happ of Suzo- Happ is being honored atnext year's ASI Show in Las Vegas as the American Amusement Machine Association's (AAMA) Lifetime Achievement Award winner. After starting in the industry as a route driver for a vending firm, followed by jobs with Wico and Coin Controls, he bought the latter firm in 1986 and founded Happ Controls. From the company's modest roots in Frank's garage, Happ Controls grew into what is today the largest parts supplier for the coin-op trade. The AAMA honor is annually bestowed upon a person for their efforts in and contributions to the industry during his/her career.

The AMOA National Dart Association officially swore in its officers for 2008 at their Board of Directors meeting in Las Vegas, Nevada. New officers for this year include President Britt Bruner; Vice President Robert Tolliver; and Secretary/Treasurer Stefan Reichert.

Britt Bruner is the Vice President of D & E Music in Mitchell, South Dakota and Manford Music in Huron, South Dakota. He has served as the Tournament Director for the South Dakota State Tournament for the past 17 years as well as serving on the Board of Directors for the Make-A-Wish Foundation of South Dakota. Britt is a member of the Mitchell City Council, Mitchell Exchange Club and New Home Lutheran Church Council. Britt and his wife Judy have two daughters, Michelle and Jenelle, and five grandchildren. Britt is also key personnel in making sure the NDA's Team Dart competition runs smoothly.

Robert Tolliver is the General Manager and Dart League Coordinator for TNT Enterprises, Wagner, South Dakota. He has served in this position for 13 years running 13 leagues and sanctioning over 800 players per year. He also serves as the Tournament Director for the South Dakota Singles & Doubles Tournament. Robert is a Certified Referee at the South Dakota State Tournament and serves as Head Referee at Team Dart. He is very involved in his community, serving as Past Chief and current member of the Volunteer Fire Department. Robert is married to Lisa and has two children, Branson and Brooklyn, and a dog named Scooby.

Stefan Reichert is the President of DSAB e.V. in Waldalgesheim, Germany. He has been in the coin-op and dart business for 21 years. Stefan serves as the second mayor of his town, has served on the town association's Board of Directors and as commander of the Fire Brigade. Stefan also serves on the VNEA Board of Directors.

The NDA also welcomed the following new director to the Board: Patty Salisbury, Williams Enterprises, Centralia, Illinois. Other members of the Board include: Maggie Jones (Blackhawk Music - Sterling, Illinois); Kenny Mahoney (C & M Darts -- Longwood, Florida); Dawn Orloff (American Amusement Arcade -- Bloomington, Minnesota); Jason Paterchak (Ohio Vending -- Elyria, Ohio); Robert Nisbet (Bullshooter SL -- Madrid, Spain); Manufacturer Sponsor Sam Zammuto (Arachnid, Inc. -- Rockford, Illinois); Manufacturer Sponsor Dave Kristal (Shelti, Inc. -- Bay City, Michigan); Manufacturer Sponsor Chris Peppard (Medalist Corporation -- Pacific, Washington); and AMOA Liaison Chris Warren (Century Gaming -- Helena, Montana).

NDA is also seeking candidates to serve as the Class of 2012 on its board of directors. These elected individuals will meet twice a year to assist the association in growth development to benefit NDA members and the soft-tip dart industry.

Three new directors will be elected during the NDA's annual membership meeting July 26 in Pittsburgh, Pennsylvania. The meeting will follow the NDA's Dart Summit educational conference. Interested candidates can contact Director of Membership Alyssa Pfennig toll free at (800) 808-9884 or (317) 387-1299 or e-mail alyssa@ndadarts.com. If elected, directors will begin their term January 9, 2009. For more information about membership in the NDA, its annual international Team Dart competition or biennial Dart Summit educational conference, visit the NDA Web site at www.ndadarts.com.