Execs Say Banked ICE Games Performing Well For FECs
Innovative Concepts in Entertainment, the game makers from upstate New York, have captured the appeal of classic Midway attractions with something they’re calling the Ultimate Family Fun Zone.
Sales VP, Joe Coppola, explains that the Family Fun Zone is essentially a skill wall of games but is not a specific product, rather an operating strategy. This operational model has been adopted by many family entertainment centers, both domestically and overseas as well. These operations have banked the following ICE games: 2-Minute Drill, NBA Hoops, ICE Ball and more recently Milk Jug Toss. Now, they are adding the factory’s newest carnie-style attraction, Down The Clown, as well as the updated ICE Ball FX.
“Our strategy here was really quite simple: we wanted to re-invent and re-energize the skill wall with some new products,” said Coppola. “Clearly carnival-style games have always been popular and timeless. Not to mention the skill aspect of the games are great for both the operators and the players. Players know these are games of skill; the more they practice, the better they score. In order to practice more they must play more, which means more tokens in the cashbox and more swipes of the play cards. Everyone is a winner.”
Down the Clown was specifically designed to allow either one or two to play at the same time. Thus, the game’s design encourages family play. Players toss balls at the different sized clowns for points. Hitting certain clowns adds bonus points, as the players attempt to the hit the interactive big bonus. Down the Clown incorporates a fun and quirky “carnie” voice that heckles, engages and encourages players of all ages. As the players successfully knock down the clowns, a mechanical arm lifts the clowns back up after being hit.
Down the Clown also features a life-like carnival canopy top, handmade carnival clowns, flashing LEDs and an optional deluxe-bonus marquee that can be mounted between two units. The game measures 120” long by 45” wide and is 110” tall.
“Down the Clown continues to produce amazing revenue numbers,” reported Coppola. “It’s similar to some other high earning games in the industry, but with extended and lots more game play. It’s a play value game that is earning similar to a quick coin game, which is quite unusual and really neat to see. We are working hard to develop more of these play value games. Parents really like the game too because it has a classic carnival game feel and the players know their skill is the determining factor in how they score.
“Milk Jug Toss really took the industry by storm, it brought real family fun into the centers, and now Down The Clown brings yet another classic, fun option to locations. While the game play is not quick, the game earns like another quick coin game. We are back-ordered about four weeks on that game.”
Building on the family fun theme, ICE Ball FX offers a modern spin on the factory’s traditional ICE Ball game, featuring well-placed LEDs, which contribute to an almost futuristic light show. Other operator-friendly changes have been incorporated into the newest design.
“Our initial testing has seen game revenue jump by 25% after replacing older alley roller games on location. We’ve been able to carefully track that as incremental revenue or new money, not just revenue reallocated from other games,” noted Mike Tobin, Marketing Director for ICE, who carefully monitors all of ICE’s new test pieces during the field test stage.
To learn more about ICE’s new products, or the results of banking their games, log on to www.icegame.com.
To send email to RePlay Magazine, it's email@example.com.
P.O. Box 572829, Tarzana, CA 91357
(shipping address: 18757 Burbank Blvd. #105, Tarzana, CA 91356)
Phone: 818/776-2880; Fax: 818-776-2888
Write or call RePlay Magazine at:
(c) All contents of this page and the entire RePlay Magazine website at http://www.replaymag.com and http://replaymagazine.com. Copyright 2014 RePlay Magazine. All rights reserved.
(Back to the Current Issue Index)